Having interactive devices makes people remember going to an Apple store more than if there were no devices. Creating an experience helps people remember Apple and get them to buy their products (Kulkarni). Doing this has made Apple successful and made them lots of
The Apple brand personality glamourizes this idea of lifestyle, imagination, freedom, innovation, passion, hopes, dreams and ambitions, and power-to-the-people through the technology in its products and it hugely does this in its visual advertisements that sometimes even exaggerate the amazing experience of using technology and gaining a sense of happiness. The Apple brand personality is also about simplicity and the removal of complexity from people 's lives, people-driven product design, and about being a really humanistic company with a heartfelt connection with its customers. The Apple brand is not just intimate with its customers, it 's loved, and there is a real sense of community among users of its main product
Apple marketers must always be aware of the present and future economic developments. This is to ensure that the marketing plan can be done. Economic environment factors that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. The amount of individual or household income is refers by consumer income. During times of prosperity, consumers with higher income are willing to buy apple products.
The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).
In this case, the individual decides to purchase a new phone with a high quality digital camera. He believes it would be more convenient to be able to capture high quality photographs and videos with a camera that is built into his phone rather than carrying around a bulky professional camera separately. To make the consumer feel the need for the iPhone 7, Apple emphasizes its innovations and communicates differentiated benefits to its consumers. For instance, even though physical
Monopolist will be forced to lower prices from the start due to potential customers waiting for the cuts. Essentially, the monopolist companies are competing against their future alterations of price, where this behavior is even seen in more completive market that has the same effect as bring the prices down to values equal to the marginal cost. This can’t occur for companies selling fresh food (nondurable goods). However, durable goods can be stored for long periods of time thus monopolist flourish in grabbing all potential customers (Coase, 1972). For example, once Apple Inc. sells their newest model of Iphone to the market, they release new updated version of an Iphone so they can keep on selling their phones at the same prices without the need of cutting price to grab customers; they are achieving the same result as price reduction just by releasing a newer version of the Iphone.
Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
Customer loyalty has been increased by development of reputation and brand name which has helped in reducing the price elasticity of demand. Wal-Mart also offers guarantees and return policies which assure the customers of their purchase. Method of providing guarantees and warranties also act as a barrier to entry because new entrants also provide high quality goods and offer customers competitive services which are often very