Irish Whiskey Case Study
Introduction
Whiskey is ingrained into the history and culture of Ireland. It is said to have dated as far back as the 6th century A.D., from monks who brought the skill of distilling perfumes from what they had learned in Mediterranean and Middle Eastern countries, back to Ireland and perfected it to a drinkable spirit. Although Irish whiskey was once the most popular spirit worldwide , due to the prohibition and the dispute between the Irish and UK government regarding trade to commonwealth countries. Irish whiskey saw a dramatic downturn during the 20th century which sadly led to only 2 distilleries left at the start of the 1970's. However by coming together to preserve their resources they saw small increases in sales, then in 1988, Pernod
…show more content…
Irish Whiskey investment and planning needs to have a long-term focus in mind for the government and also drinks companies.
However, Irish Whiskey needs to create a clear market for its self in order for it to stand out in the whisky category. And to this it should rely on its unique heritage and style. Its deep connection with Irish culture and history is a strong marketing asset to have and should help it sell to consumers both at home and abroad. Through strengthened regulation, The Irish government can help ensure quality control and consistency for long-term future growth. As Irish whiskey continues to grow in volume and value, existing legislation in the category should be strengthened to ensure that the quality of Irish whiskey and its reputation is maintained for the long-term future.
Finally, in conclusion the future looks very promising for Irish Whiskey and hopefully it will one day reach the level of recognition and success it once had, and indeed
Alcoholism In The Days Of Wine And Roses
620 Words | 3 Pages“Look at us. C'mon look at us! See? A couple of bums!” Joe exclaims to Kirstin regarding the harsh reality they are in.
A History Of The World In 6 Glasses Chapter Summaries
1077 Words | 5 PagesA History of the World in 6 Glasses, by Tom Standage, discusses the influence of various drinks on certain events and throughout the course of history. The drinks we read about in this book are beer, wine, spirits, tea and (from the epilogue) water. The overall purpose of this book is to explain and prove that each of these drinks had a profound effect on the world. Tom Standage is a digital editor and an author who wrote a plethora of books on an array of events and times throughout history. That being said, Standage’s work can be trusted and recommended as he is a qualified writer.
Sherman Alexie: Alcoholic Epidemic Analysis
416 Words | 2 PagesIn the first video Sherman Alexie is asked a series of questions regarding alcohol. Sherman Alexie talks about his experience with alcohol he started by saying how drinking becomes a serious problem when it affects your relationship with people, job and school. He also talks about his family and tribe are filled will alcoholics. Some Indians think it’s a sort of stereotype they been label but Sherman says that there just in denial and indeed they have a drinking problem. In the second video it focuses on a specific reservation in South Dakota.
Similarities In A History Of The World In 6 Glasses
890 Words | 4 PagesIn A History of the World in 6 Glasses by Tom Standage, the similarities and differences in the economic and political role of drinks such as spirits and coffee between the Colonial Period and the Age of Reason are presented. Economic similarities between these periods include that spirits and coffee were agriculturally produced and traded between areas for items and that both of these drinks slowly promoted the growth of capitalism. An economic difference is a trade of spirits being used as slave currency and encouraging slavery while coffee promoted equality between different economic classes. Political similarities include spirits and coffee shifting political power and the drinks’ role in challenging the government. A political difference
Scotch-Irish Research Paper
415 Words | 2 PagesThe Scotch-Irish people were one of the numerous immigrants who looked for shelter and alleviation in America. The Scotch-Irish appeared in the mid-seventeenth century when the English government, on edge to dominate Ireland, removed Lowland Scots as pilgrims to the province of Ulster in northern Ireland. For around a century the Scotch-Irish squeezed out a living in Ireland, yet in the early piece of the eighteenth century their monetary condition endured a progression of grievous inversions. As a result, a flood of maybe five thousand Scotch-Irish moved to America in 1717. Before the end of the eighteenth century, four more influxes of Scotch-Irish withdrew Ireland for America and a few hundred thousand Ulstermen settled in about each area of the English provinces.
What Role Did Sugar And Rum Play In The American Revolution
127 Words | 1 PagesSugar and rum became an important import because it was needed in order to produce other things such as Whisky. Whisky began to be taxed in attempt to increase the income of money. This angered many people into not wanting to pay. Native Americans believed that the spirits had supernatural powers that the drinkers could obtain by becoming fully intoxicated with the beverage.
Irish Dbq Essay
1903 Words | 8 PagesThe events of the Irish Revolution of 1798 are directly tied to the American and French revolutions. The ideas of Liberty were taken straight from American and French pamphlets. Ireland gained its nationalist identity through the formation of The Volunteers, a group that came to power because of the American Revolution. And France’s government gave legitimacy to the United Irishmen. Without these foreign influences, the United Irishmen would have never gained the support needed to launch a rebellion.
Examples Of Whiskey Rebellion In The United States
1282 Words | 6 Pages1. Whiskey Rebellion: In western Pennsylvania, whiskey was very popular. In 1791, the federal government passed a tax on whiskey. The farmers refused to pay the tax, saying it was like the Stamp Act all over again. In 1794, people began to rebel/rioting and assaulting the tax collectors.
Dbq Essay On Alcohol In The 1920s
901 Words | 4 PagesIn the early 1920s, the views on alcohol in America had two very different standpoints. On one side, there were the people who believed that alcohol was a good contribution to society. These people were known as Modernists. On the other side, there were the people known as traditionalists who thought alcohol was evil and corrupt. These two sides differ in opinions which led to the debate against the drys and the wets.
Alcoholism During The 1920's Essay
744 Words | 3 PagesSince the turn of the century, many people have denounced alcohol and the danger it has on society. In some circumstances, the idea of banning alcohol was a strategic mechanisms used during the war to “ keep the country patriotic, and thus strong “(McDonnell 394). Whereas in others alcohol is simply banned for religious reasons. During the 1920’s, Prohibition was, orthe Eighteenth Amendment, was the controversy that everyone had an opinion on. The first section of the Eighteenth Amendment states that after the first year of being ratified, “the manufacture, sale, or transportation of alcohol” or the product being imported or exported of the United States was hereby prohibited.
The Glass Castle Alcoholism
623 Words | 3 PagesAlcohol, used in both solemn and joyful times, can be dangerous when one becomes dependent upon it. The medical term for this condition is called alcohol dependence, or alcoholism. This condition is clearly and horrifically displayed by Rex Walls in the novel The Glass Castle. Rex's alcoholism effects both him and his family very negatively. With signs of alcoholism being fairly clear-cut, it is easy to tell if one is truly an alcoholic.
Irish Immigration In The Late 1800s
789 Words | 4 PagesThe Truth: In the United States in the mid-1800’s people from both European and Asian countries began to immigrant to New York City in the search for a better life. Coming to the United Sates was not an easy task but based on the conditions in their native countries it was well worth it. There were many reasons as to why people left their native countries which included overpopulation, crop failures, religious and political corruption and plundering economy due to the industrial revolution and job losses. The reason they came to the United States and saw it as a better way of life was because of the freedom that was offered, economic opportunity and the abundance of land.
Persuasive Letter To The Crucible
458 Words | 2 PagesI lead this reform in order to end all liquor licensing and the support I gained from that referendum pushed me to further my attempts at prohibition. Now 6 years later, I propose this: that the Senate and state House ban the sale of alcohol in small quantities, and that any person who is in possession of alcohol be punished accordingly. In order to function, we must stop the “Grog Time” bells that allow our working staff to intoxicate themselves, and redeem the name of our beloved country. Neal Dow,
Informative Essay On Alcoholism
1322 Words | 6 PagesALCOHOLISM How many times have you heard about the consequences of alcoholism? Have you taken them into account? Alcoholism is one of the major problems in society. People don’t take it so seriously but it actually is a disease. The effects of this disease are really serious.
Distell Swot Analysis
2958 Words | 12 Pages.za) SWOT Analysis Strength: • Brand reputation and loyalty • World wide distribution • South African largest producer of wine, spirit, ciders and RTDS • Ranked second in the world for cider production • Broad brands and product variety • Improved production technology, innovation in products, packaging and marketing Weakness • Cost of packaging • High costs of raw materials • Intense competition means market growth is limited • Cheaper brands emerging • Failure to deliver superior product and service at competitive price points • Unavailability of grapes and apples to meet demand for wine and cider brands across the quality and cultivar spectrum Opportunities • Product extension • Expansion into other Africa countries • Growing demand for gluten free ciders • Joint venture capital • Increase popularity of premium brans • Sustainable movement • Growth in emerging markets
More about Irish Whiskey Case Study
Alcoholism In The Days Of Wine And Roses
620 Words | 3 PagesA History Of The World In 6 Glasses Chapter Summaries
1077 Words | 5 PagesSherman Alexie: Alcoholic Epidemic Analysis
416 Words | 2 PagesSimilarities In A History Of The World In 6 Glasses
890 Words | 4 PagesScotch-Irish Research Paper
415 Words | 2 PagesWhat Role Did Sugar And Rum Play In The American Revolution
127 Words | 1 PagesIrish Dbq Essay
1903 Words | 8 PagesExamples Of Whiskey Rebellion In The United States
1282 Words | 6 PagesDbq Essay On Alcohol In The 1920s
901 Words | 4 PagesAlcoholism During The 1920's Essay
744 Words | 3 PagesThe Glass Castle Alcoholism
623 Words | 3 PagesIrish Immigration In The Late 1800s
789 Words | 4 PagesPersuasive Letter To The Crucible
458 Words | 2 PagesInformative Essay On Alcoholism
1322 Words | 6 PagesDistell Swot Analysis
2958 Words | 12 Pages