5. Principles and Issues of Islamic Advertisement
By investigating the literature, it appears that most authors have very similar views on which principles should be followed to ensure Islamic advertisement. The findings in the previous chapter will be summarized in the following and presented as a compilation of principles that have their foundation in Islam and are backed by religious scripture.
5.1 Honesty and Deception
Honesty represents the most essential aspect of Islamic business (Bedouin Story, Bari Abbas), and any kind of deception is condemned. Deception entails any dishonesty about a product’s benefits, features or the need the consumer has for it. Additionally, making false claims about the product itself or its availability
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Religious scripture supports this notion and states “standout firmly for justice, as witnesses to Allah, even though it be against yourself, or your parents, or your kin, be he rich or poor” (Quran 4:135).
5.3 Prohibited goods
Products or services that are haram or forbidden in Islam should not be meddled with. (Islam Alam) These include socially sensible or controversial products that should not be advertised publicly as they are perceived as immoral by the audience. Examples include condoms, alcohol, cigarettes, contraception, undergarments, services like abortions, unconventional sexual practices (Bari Abbas) (see also AAU).
Quran takes a stance on alcohol and gambling and states: "In them is great sin and benefit for people. But their sin is greater than their benefit” (2:219). This implies that both should be avoided in order to not act sinfully. By referring to intoxicants in another passage, Quran also condemns any kind of intoxicating drugs (5:90).
There is no passage to be found that explicitly refers to tobacco, however, Quran says: “forbid them what is wrong” (7:157) and “be not cast by your own hands to ruin” (2:195), effectively banning the consumption of any harmful
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There is no passage in Islamic religious scripture that indicates that women cannot participate in business activities. However, in advertisement they are often used to promote a product they have nothing to do with, in order to enhance the attractiveness of a product (Islam Alam), mainly by showing her awra, her body parts that should not be publicly visible, i.e. any part except for her face and hands (Jawad Maghniyyah). This serves as an emotional stimulation for the audience and subconsiously increases the appeal of the product, qualifying as an exploitation. (Bari
Chewing tobacco is also very harmful because it is put between the teeth and the gum, causing it to be in direct contact with the tissue. Therefore, the toxic chemicals such as nicotine and the carcinogens are ingested into the body. Smokeless tobacco products contain 28 or more cancer causing agents. Cancer in the lips, gums, and cheek are most common with this form of tobacco use. Leukoplakia is the beginning stages of oral cancer.
In the year 1600, tobacco spread all through the United States and in the nations around it. To the people in America, tobacco smoking was taken as a tradition which they all had adopted. By the year 1604, James I the king of England, opposed tobacco smoking, saying that it would cause wild behaviors to the people. By then, tobacco smoking had become a habit for most of the people in England and they begged to be allowed to continue doing it. In the year 1612, tobacco was planted not only to be consumed now but also as a cash crop.
The medical world in the present day is much more advanced than it was just a few years ago. There are new medical breakthroughs as well as new diseases discovered every day. But, what we all have known for years is the tobacco is not good for the body and causes cancer. According to cancer.org, lung cancer is the leading cause of death by cancer in the United States and about 71 percent of Americans who have been diagnosed with lung cancer die from their cancer. (Tobacco-related cancers fact sheet. 2014.)
After being introduced to Europe, the use of tobacco began to change as people in Europe saw a new potential in tobacco: its ability to be used recreationally. From the time it was introduced to Europe up through the late 18th century CE, the users of tobacco smoked tobacco in pipes or chewed it (Mark). As a result of this, tobacco began to spread along trade routes, such as the Silk Roads. With tobacco being exchanged on the Silk Roads, it was able to spread to many new cultures and empires. Tobacco was one of the first crops brought over from the Americas that was enjoyed by Europeans, as some brought over by Columbus weren’t well-liked.
But what even is the definition of a lie? Within a lie, one “must believe that they are saying something that is not true” (Mahon). Although this sounds simple, things get more difficult when focusing on deception. Deception, as opposed to lying, is not restricted to statements. Kantian ethics, a set of universal moral principles
Lying with Good Intentions There are many times when lying is the best option, the act is reasonable as long as it’s justified. Similar to Ericsson’s experience in her essay “The Ways We Lie”, telling the truth isn’t always possible. When a person receives a notification for a late fee, the first instinct is to find a way out of the situation with a lie. Knowing that the bill has yet to be paid, the lie is easier than facing the repercussions of the truth. According to Ericsson, “I discovered that telling the truth all the time is nearly impossible” (1).
6. Vocabulary -Deceit- the action or practice of deceiving someone by concealing or misrepresenting the truth. This was an important vocabulary since I knew that Hector was telling a lie but I wondered why he would tell a lie since it was not in front of the police. -Galvanize- coat (iron or steel) with a protective layer of zinc.
Deception is common place within our society. Nobody is perfect and more often than not, someone will try cheating to gain an advantage. This is evident especially in the political system, but can even trickle all the way down to something as innocent as stealing a cookie from a cookie jar. The question may arise whether deception is just lying or rather it also includes withholding the truth. In reality, when we withhold the truth from a person, we are altering the view of what is true for that person.
Using logos, pathos and ethos influence the people and always has a purpose of why they create the advertisement and for who. Majority of all the advertisement can be for child, teenagers, and adult. The point is cooperation’s or business has a message of representation from their companies that it makes them unique but people has to have more power of controlling how they react to advertisement and pay attention to little details. Advertisement has purpose, audience and language and in common it has persuaded, inform and
Deception comes in many forms and can be seen in all kind of ways but mainly when someone purposely causes someone to believe something that isn 't true to gain a personal advantage. Many authors use this tactic in their plays books and other literary work like in the play Hamlet by William Shakespeare, the author uses the technique of deception to mislead Claudius, Gertrude, himself, Ophelia and his friends Rosencrantz and Guildenstern to spare their feelings and to carry out a crime. Hamlet uses deception throughout the novel, but one way is to distract everyone from his true intention which is to gather information against Claudius to prove he killed his father. Shakespeare contributes all this back into his work by making each character in the play enact on some form of deceit to uncover the obscure truth.
Deception is the action of deceiving someone. However it is a trick or scheme used to get what you want. Deception is perhaps the oldest of all the techniques by which the weak, untruthful, under-minded, have protected themselves against the strong. Through the ages, at all stages of sentient activity, the weak have survived by fooling the strong.
A lie is defined as a false statement made in order to deceive. There are many instances where the main characters in the novel The Great Gatsby are deceitful. The lies in this novel spiral out of control and cause disastrous effects. The effects of these lies cause trouble in the main character's lives. Gatsby lies and it causes tension between him and Tom.
Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing. Deceptive Advertising Deceptive advertising is known as false advertising.
GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.
It affects the health of the human beings and also the environment. Despite having all these negative effects, tobacco is of great economic importance as it creates employment for the citizens. The negative effects of tobacco smoking supersede its positive contributions. Therefore, tobacco smoking should be banned. .