Isrotel Hotel Chain Case Study

Isrotel hotel chain was founded by an English businessman David Lewis in Eilat in 1980s. It is not surprise that he chose this destination because Eilat located in the heart of the Earth. It is a door to Sinai and Petra- old city of Jordan, close to Europe. The first hotel that Lewis founded was Isrotel King Solomon. This hotel chain helped to Israel to be a famous tourist destination since 1984.Since dying David Lewis this chain has been managed by Lior Raviv. The Isrotel Agamim hotel was opened in 2002. In addition, later the Isrotel Hotel Chain opened restaurants for gourmands in its hotels, Isrotel Theater (WoW Show) in Isrotel Royal Garden hotel , Carmel Forest Spa and Esprit Spa, also shopping centers and new festivals. The most

Duty manager of the Hotel is Liran Bloch who looks through the hotel, employees’ and guests’ troubles all the nights. Director of Operations is Mr. David Amor and his assistant Ms. Samantalki Tal. Front Office manager- Mrs Rivital Coter controls all the reservations system and receptionists. Human Resources department takes care of all the staff and hotel. Manager is Ms.Orit Muhallen. The key manager for people and hotel is Public Relations manager who Ms. Sima Cohen is. Sales and Marketing Department is obliged to sell the rooms and restaurants of the Agamim Hotel to various market segments. The manager is Sharon Sabah. Budgetary Office is in charge of all the monetary services of the Hotel and is controlled by Ms Myraad. Food and Beverages manager is Mr. Avi Bendavid who is the responsible for all dining rooms and restaurants’ work. Mr.Shlomi Baron is Avi’s assistant to fulfill this responsibility. My direct manager in Chill out Bar is Mr. Orel who takes care about both employees and guests friendly. My dining room manager is Elias Suleiman. The cookers’ chef is Mr Alexandr, known with special tastes all the Eilat. Pool manager is Mr. Sally who controls lifeguards and Pool team related to necessary issues of swimming pools. Maintenance department is the service department which fixes the spoilt or broken equipments, removes mechanical problems and the manager is Mr. Yakoh Biton. Housekeeping

External and Internal dimensions

External dimensions. The main external factor that affects to Istotel hotel chain is the level of competition. The main competitors of Isrotel hotel chain in Eilat are Fattal-Maint, Hilton hotels, Dan hotels, Astral chains and Rimonim hotel chains. At the same time, in comparison with another hotel chains, Isrotel hotels have a better reputation among the guests because of individual service, smiley and kind employees, operational rooms. Another external dimension that affects to hotel’s operation is political factor. The main political factors that could influence the Isrotel Hotel chain are danger of terrorism, international relations and the political climate in popular tourist places. In comparison with another cities, Eilat is the safest city of Israel. However, Tel-Aviv and Jerusalem faced terroristic attacks. There are also some economic factors that have impact on Isrotel hotels. One of them is the high exchange rate for U.S dollar. This fact encourages Americans to visit Israel. However, the same fact discourages Europeans to take vacation in