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Itc Case Study Of Itg Industry

873 Words4 Pages

7.1 Findings • Revenues in FMCG sector is largely influenced by the volumes and price of the products being sold.
• There is a huge untapped rural market which is still not captured by the FMCG companies.
• E-commerce is going to play a critical role in revolutionizing the sales and distribution of FMCG products.
• Demand for small stock keeping units is increasing in urban as well as rural areas with the rising income in both the markets.

7.2 Conclusion

HUL

Key growth drivers for HUL would be its presences across various segments and also it can increase its revenues through more robust distribution and premiumization with the launch of liquid detergents, Sunsilk Keratin, Bru Gold etc. We believe that the revenue will be mainly driven …show more content…

ITC has tremendous potential to further its growth. With the new addition of dairy products to its product portfolio it is expected to further strengthen its revenues. Other non-cigarette FMCG is also showing a reasonable growth. ITC plans to invest 25000 crore by the end of this year to increase the Food Processing units and Paperboard manufacturing facilities which further going to increase the revenues for the company. We remain bullish on ITC on higher earnings visibility and improving profitability in the non-cigarette FMCG business that could lead to higher cash flows and payout ratios. At the CMP of 313.35 rupees and with the expectation of bullish nature in the stock we recommend to buy the stock as we expect huge returns from the investment in this stock in near …show more content…

Therefore, HUL management needs to focus more on the health aspects of the products as well. Today it is not just about the presence of certain natural element in the product. They need to make consumer more aware about the preparation process as well as the positive effect of using their products.

• With revolutionizing retail environment in India, HUL should focus over the partnership with major e-commerce giants like – Amazon, Flipkart etc. to increase their sales directly and also take the early-mover advantage. With the growing penetration of mobile phones and internet, this is the key area to focus on to cope up with the consumer demands and at the same time this will reduce the marketing cost too.

• Rural areas are still untouched, however the demand for FMCG products is rising with the rising income levels of the people. Therefore, we recommend that companies to collaborate with several government initiatives like Mid-day meal yojna etc to further increase the reach of their products and increase its sales of their products in soaps and detergents

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