J. C. Penney's Business Strategy Analysis

280 Words2 Pages
Michael Porter states that an effective strategy is made up of three principles a creation of a unique and valuable position, requires trade-offs in competing, and involves creating a “Fit’ among activities (Kinicki & Williams, 2013, p. 159). Trade-offs in competing is a strategy that I believe J.C. Penney is using that will help they retain growth. They are using this by “sharply reducing the number of promotions.” (Kinicki & Williams, 2013, p. 184). He is going to choose the most famous product for the season and put it on sale for the whole month. This can be challenging for them considering they have to spend $80 million a month just to proceed in this program, but I believe that if they stick it could be a good strategy. Another way they

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