Based on the Threat of New Entrants completive forces J. C. Penney implemented lowering their prices by 40 percent. By doing this Penney is trying to discourage others that department stores from opening. Based on the bargaining power of supplies, Penney decided to reduce the number of private label products and only have a few key products. By doing this Penney is reducing the number of suppliers they must have contact with. Based on the bargaining power of buyers Penney will have select products on sale for a month.
Ron Johnson, new CEO of JC Penney has embarked on a bold and aggressive strategy to resuscitate the retail titan by creating a unique shopping experience for a wide variety of customers that clearly differentiates Penney’s from their competitors (Tuttle, 2013). Harkening back to his days at Apple, he’s determined to reinvent the retail shopping experience for department store customers similar to the way he captivated technology enthusiasts with how he designed Apple stores (Tuttle, 2013). The first sacred retail platitude he plans on slaying is, reserving the core of the store for high margin products purchased on impulse (Kinicki & Williams, 2013). Therefore, Mr. Johnson intends to turn this area into a Town Square like area that alternates
US-based apparel brand JC Penney has named Jeffrey Davis as the company’s new Executive Vice President and Chief Financial Officer with effect from today. Davis has succeeded Andrew Drexler, interim Chief Financial Officer at JC Penney. Marvin R. Ellison, Chairman and Chief Executive Officer at JC Penney congratulated Davis on his new role. In his new role, Davis will overlook at the financial operations of the apparel brand which includes the responsibility of finance teams at the JC Penney’s various locations.
Michael Porter states that an effective strategy is made up of three principles a creation of a unique and valuable position, requires trade-offs in competing, and involves creating a “Fit’ among activities (Kinicki & Williams, 2013, p. 159). Trade-offs in competing is a strategy that I believe J.C. Penney is using that will help they retain growth. They are using this by “sharply reducing the number of promotions.” (Kinicki & Williams, 2013, p. 184). He is going to choose the most famous product for the season and put it on sale for the whole month.
Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.
“Believe What You Want” What is it that shoppers are looking for when they walk into a store? The simplest answer is they don’t know what it really is ,but the store does. It is in Ann Norton’s article,” The Signs of Shopping” , that she reveals that within malls between woman there is a community of taste that is created as a culture. There is an opportunity for independence that they can enjoy amongst themselves.
1. Describe J.C; Penney 's culture before and during Johnson 's time in the organization. What were the attributes that Johnson changed, and how did this impact the culture and success of J.C. Penney? J.C. Penney’s culture was based on transparency and loyalty before the entry of Ron Johnson.
J. C. Penney Company, Inc. (JCP) is one of America 's largest store department of retailers. In 1902, James Cash Penney established the primary J. C. Penney store of department, initially named The Golden Rule, in the little mining town of Kemmerer in Wyoming. From that moment, J. C. Penney has gotten to be one of the biggest retailers in the discount and department of the retail business in 49 states with 1033 stores including Puerto Rico. Moreover, J. C. Penney works J. C. Penney operates “One of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business”
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
New Year 2017 - It's Time to Celebrations It is that time of the year again where everybody is excited and humbly waiting for new year’s. New year bring so much happiness and new opportunities for every individual. It is an also a time to share your happiness with everybody and party and have a get together.