J Lo: The Use Of Ethos In Advertising

298 Words2 Pages
The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.
The first ad introduces their product at the beginning of the commercial. The ad begins with J Lo riding down in a fiat down her childhood home. The second ad introduces their product at the beginning of the commercial. They have a little girl in the driver 's seat while the father is making sure she 's ready to go on her first ride alone. The ad doesn’t show the car they only show
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