JC Penney Company Research Essay
This research paper will explain the origin of the J.C. Penney Empire. It will detail the beginning when James Cash Penney opened his first store. James was a small retail businessman from Missouri. He founded one store which lead to a nationwide chain of J.C. Penney stores. The store carried a variety of products. He believed the stores should be run with honesty and respect for the customer. Fast forwarding to the present, in 2013 JC Penney hired Y & R. (Young & Rubicam) to help with a major organizational change within the company. This company was hired for its strategic and creative contributions in building the brand of loyalty with the customers. Under the former CEO’s watch, the brand dispensed with advertising in favor of sophisticated …show more content…
Penney rose to fame through hard work and determination. James Cash Penney established partnership with the Golden Rules Stores. He opened his own store, located in his hometown. This early store was located in a two-window building. It was a success, and profits increased quickly. In 1902, Penney then founded the J.C. Penney retail store, named for himself. Today, they have their own brand of apparel, jewelry, cosmetics, cookware, and, for the present, appliances. During the years of 1913 to 1924, the stores were called the J.C. Penney Stores Company. In 1968 the name was shortened to just J.C. Penney. By the early 2000s, there were 1,000 stores in operation. The headquarters was moved to New York City, and the number of stores increased. By 2006, J.C. Penney entered into partnerships with well-known companies and personalities such as: Sephora, Ralph Lauren, and Kimora Lee Simmons. J.C. Penney had attire for families, and customers of all sizes. J.C. Penney made their share of mistakes during their golden years. Even with various mishaps, the company strategically planned how to increase sales and profits. They hired several marketing companies to assist with the planning. Recently, several stores were closed because of a decrease in sales. To compensate for these losses, they became successful with their online sales and shipping to homes. Once they got on the same path as their competitors, they have reigned supreme with more profits than ever
Jcpenney Essay
1985 Words | 8 PagesIn the day and age of shopaholics and fashion trends changing every week, looking into the history of JcPenney, a retail giant, is long overdue. JcPenney was founded by James Cash Penney. Before opening his highly successful retail store, he first worked as a sales person for the Golden Rule Mercantile Company ("J.C. Penney Company,”). After three years as a salesman, the founder of the company and his partner promoted Mr. Penney to a manager and partner of the company. Ultimately, this prompted him to opening his own branch of Golden Rule with a cash only policy which bankers in the area were sure that his plan would fail.
Why Is Jcpenney So Successful
1103 Words | 5 PagesThe JC Penney Company is a united states based company and is among the leading companies in the apparel and home furnishings especially in the retail sector. The JC Penney Company is dedicated to fitting the American diversity with quality, value and unpatrolled style. JC Penney has opened up many stalls throughout the country where they offer different products with a wide range of sizes, fits, shapes, occasions, budgets among other considerations. For a very long time JC Penney has been raising in the market until the recent past when it seemed to be making the wrong decisions.it was among the largest American mid-range store. They have been very successful with the expansion of their stores all over the region and even with their expansion
J. C. Penney Company
322 Words | 2 PagesJ. C. Penney Company, Inc. (JCP) is one of America 's largest store department of retailers. In 1902, James Cash Penney established the primary J. C. Penney store of department, initially named The Golden Rule, in the little mining town of Kemmerer in Wyoming. From that moment, J. C. Penney has gotten to be one of the biggest retailers in the discount and department of the retail business in 49 states with 1033 stores including Puerto Rico. Moreover, J. C. Penney works J. C. Penney operates “One of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business”
Urban Outfitters Essay
974 Words | 4 PagesBy 1980, the store generated over 3 million in sales, which allow the company to expand to Cambridge, Massachusetts. Urban Outfitters
Publix Super Market Company Essay
310 Words | 2 PagesAs a point of fact, Florida has a number of stores with 759 nearly three quarters of the outlets whereby each store was expanded into a full service
Essay On American Eagle Outfitters
1120 Words | 5 PagesConsumer Megatrends Paper: American Eagle Outfitters American Eagle Outfitters (AEO) is a retail company which was founded in 1977 by Jerry and Mark Silverman in Pittsburg, PA. The retail brand sells trendy casual wear, shoes, accessories, and loungewear for men and women. Their target market are customers between the ages of 15-25 men and women (American Eagle Outfitters Success Story, 2018). American Eagle Outfitters has over 1,200 store locations worldwide in locations such as Canada, Hong Kong, Mexico, China, United States, and the United Kingdom with over 30,000 employees (American Eagle Outfitters Success Story, 2018). A lot of the store locations are currently in North America.
Company Overview Of J. C. Penny
424 Words | 2 PagesJC Penny Case Company Overview a. Company Size and Origins J.C. Penny Company, Inc. (NYSE: JCP), was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store named The Golden Rule. Today, they operated over 860 locations across the United States and Puerto Rico with a powerful e-commerce site, jcp.com. to deliver valuable things for Americans and gained lots of profits in past decades.
Brief History And Growth Of The TJX Companies, Inc. (2010)
1978 Words | 8 PagesThroughout the 1900s, TJX started to grow domestically by opening up the following stores called T.J Maxx and HomeGoods. In the late 1990s up until the early 2000s, TJX began to focus on establishing the company to overseas countries. For example, according to The TJX Companies, Inc. MarketLine Company profile (2017), TJX obtained a store in Canada called Winners Apparel of Canada, created a European version of the store T.J Maxx called T.K Maxx, and even brought TJX to the world wide web by creating TJX’s first website, tjmaxx.com. Throughout this growth and history, it’s evident that TJX’s concept of low prices
A Brief Note On The J. C Penney Company
441 Words | 2 PagesI. J. C. Penney started as a strong company in 1902. It began to grow not to long after opening its first store in Wyoming. Over the next hundred years, the store expanded to over 2000 stores with 41 million square feet of retail space making J. C. Penney one of the largest chains of department stores in the United States. A. James Cash Penney was the founder of J. C. Penney and even named the company after himself. The “Golden Rule” was his philosophy for his first store and for the entire company.
John Lewis Case Study
959 Words | 4 PagesThis EMA will be looking at John Lewis Partnership (JLP); how the JLP have been affected by global and international retailing, sustainability and ethics, and technology and retailing. I will be making three recommendations that JLP might take to ensure their long-term success. I have chosen the John Lewis Partnership (JLP), as I believe it is an interesting retailer to explore. The 84,000 permanent staff who work for John Lewis are partners, not employees. John Lewis, (2018)
How To Write A Vivi Butique Case Analysis
1541 Words | 7 PagesA few that we found were the most impactful on the stores’ overall survival were the cost to lease the space, the cost to stock clothing, and the sunk costs from clothes that don’t sell well. Given the area in which the store is located: Charlotte, the average rent per square foot in the area: $27, and the actual square feet: 5,500 ft2. We estimated the approximate monthly rent for Vivi Boutique to be about $12,375. This is no small amount to pay per month, given that the store isn’t bringing in as much revenue as it should be to offset the cost, it could a be huge
Jcpenney Essay
851 Words | 4 PagesDue to the store’s popularity and growth, the company quickly expanded and relocated their headquarters to New York City. In the span of 27 years, JC Penney grew to over 1,000 stores and went public. JC Penney “used to be a place where working class and upper middle-class families could buy good quality merchandise, at a fair price, with friendly sales people. It was stable, trendy, and reflected the growing affluence of the typical American
Overtime J Crew History
165 Words | 1 PagesJ. Crew was established in New York City in 1947. The store was originally named “Popular Sales Club”. The owner Mickey Drexler started up the company as a door to door sales of women’s clothing (Strickland, 2014, Pg. 510). Over time Drexler changed the name to J. Crew to attract a more “Preppy, affluent consumer’s attention (Strickland, 2014, Pg. 510). Their goal was and still is to be a forefront of fashion and deliver exactly what consumers desired (Strickland, 2014, Pg. 515).
Johnson & Johnson Case Analysis
1623 Words | 7 PagesBackground and Introduction: Johnson & Johnson is an American multinational organization that was founded in 1886. This company consists of pharmaceutical and consumer packaged goods. Johnson & Johnson has been headquartered in New Jersey. This organization has operations on over 57 countries and their products are sold on over 175 countries. Their calendar has a worldwide sale of $65 billion for 2011.
Case Study Uniqlo
1738 Words | 7 PagesThey are now focusing on their expansion United States of America. They plan on expanding to other parts of the world as well. Their business strategy so far has been very clear. Some of the points below highlight their business strategy: • Developing products of exceptional quality: -They have modified their business model in such a way that they take care of the entire business process, right from the planning and research till the final sales. This enables them to produce goods of exceptional quality thus enduring consumer satisfaction.
More about JC Penney Company Research Essay
Jcpenney Essay
1985 Words | 8 PagesWhy Is Jcpenney So Successful
1103 Words | 5 PagesJ. C. Penney Company
322 Words | 2 PagesUrban Outfitters Essay
974 Words | 4 PagesPublix Super Market Company Essay
310 Words | 2 PagesEssay On American Eagle Outfitters
1120 Words | 5 PagesCompany Overview Of J. C. Penny
424 Words | 2 PagesBrief History And Growth Of The TJX Companies, Inc. (2010)
1978 Words | 8 PagesA Brief Note On The J. C Penney Company
441 Words | 2 PagesJohn Lewis Case Study
959 Words | 4 PagesHow To Write A Vivi Butique Case Analysis
1541 Words | 7 PagesJcpenney Essay
851 Words | 4 PagesOvertime J Crew History
165 Words | 1 PagesJohnson & Johnson Case Analysis
1623 Words | 7 PagesCase Study Uniqlo
1738 Words | 7 Pages