A Brief Swot Analysis Of Tesco

Company background

Tesco is one of the large retail stores. Tesco plc, Tesco was found in the 1919 by jack Cohen from a market stall in London’s east end. 123helpme.com, jack Cohen was the son of Jewish sailor. He made one pound profit on his first day at the selling stock market. He used his profit in buying products which other stores did not sell. Tesco today is focusing on doing the right thing for their customers, colleagues and the community it serves. Tesco opened one hundred stores by 1939. Today Tesco is the one of Britain’s leading food retailer with 586 stores. Tesco has 164,500 shareholders making profit about five hundred and five million pounds after tax. The organisation has been saving percentage of money for future expansion

Tesco has continuously been increasing its market share worldwide. Tesco is holding 13% of the United Kingdom retail market share. The organisation has increased its market share by charging low prices to attract customers and has been opening new branches in various part of the world.

 Tesco online is a strength for the organisation it is able to target wider range of customers. Tesco online is operating in 270 store across the world where millions of people can purchase their products online.

 Brand value Tesco having a strong brand name in the United Kingdom, so other parts of the world have believed in their brand. The value of their brand name has built up as, the organisation has continuously used quality goods to serve differently to their customers.

Weaknesses

 Reliance upon the United Kingdom market, the organisation has expanded and generated profits from their other international branch but highly depend and greatly contributed from their United Kingdom market and not contributed or concentrated to the international market.

 Debt reduction the organisation has always hugely invested in the new spacious stores they have opened which has not allowed the organisation to save money for other

The organisation have been upgrading to the new ways when managing systems as technology changes and upgrades. The following are some of the information systems Tesco has been implementing today:

 Supply chain management

According to Icmrindia.org, 2014 the key period Tesco supply chain initiatives was between the year 1983 and 1996, during this period the organisation introduced several systems such as point of sale scanning, centralized ordering, centralized distribution, automated warehouse control and electronic data interchange.

According to Master, 2013 she say’s Tesco has controlled their supply with the use of the automated data collection software to feed information to their big data analytical program. The organisation has been has been able to cut costs after implementing the supply chain management systems. The organisation monitors information about the customers buying behaviour for them to plan on their inventory and supply of products/services. Tesco has been able to supply many products of different brand under one roof.

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