Jacko Rhetorical Analysis

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From the listening, the professor explains that emotional appeals are to manipulate or control our emotion. And he also says that advertisers use different techniques to persuade us to buy. In the reading, there are two examples about the emotional appeals. The one is Jacko, who is one of the most famous Australian football players. He yelled at audience to buy products. This Jacko’s angry campaign worked out in Australia very well. However, it didn’t be successful leading American people to buy products. It can be said that we need new ways to sell products in different countries or cultures. In fact, in the U.S., Energizer bunny’s funny campaign had sold far more than Jacko’s angry campaign. According to the lecture, funny is more
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