Jackques Rousseau's Narrative Summary: Luxury Consumption And Its Motives

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The luxury consumption and its motives
Majority of the prior literatures have merely concentrated on the brand-new luxury and neglected the secondhand luxury consumption (Turunen and Leskinen, 57). However, the current trend has indicated a massive availability of luxury goods, which transforms it into a mass consumption and questions its exclusivity (Turunen, 120). Furthermore, the technology developments also support the democratization of luxury, which allow people to easily possess valuable goods (Okonkwo, 30). Many authors also indicate the motivations behind luxury possession. Jackques Rousseau believes that the practice signifies the consumers’ greed and acquisitiveness (Mortelmans, 500). However, a contrast argument is asserted by Turunen and Leskinen, who believe that luxury is consumed due to the product value, such as its functions, experience and symbolic dimensions (58). Moreover, they believe that luxury is not naturally existed through solely the visual and brand of a product or service (58). Despite of its contrast, these motivations are applicable to be a fundamental material in observing the secondhand practice and its motives, specifically in identifying how luxury experience and possession are manifested through secondhand consumption.

View on secondhand practice
Prior to its rise, secondhand consumption has always been connoted with negative stigma. In this case, Staffan Appelgren & Anna Bohlin believe that the practice is associated with poverty as

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