Jaguar Land Rover Swot Analysis

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3. Jaguar Land Rover SWOT Analysis

a. Strength
In global market, Jaguar Land Rover has been the most successful brand worldwide. The most common strength of Jaguar Land Rover is that they are the leading brand known for their luxurious design from exterior to interior. Just this year, Jaguar Land Rover has been awarded with four SEMTA Skills Awards at a ceremony held in London for their best engineering products. (Source: They have won lots of awards which have made them as an international icon.

Both Jaguar Land Rover and TATA are working very closely to commit and improve on their brands and produce more products into the markets and improve on their sales. With the help from the old and largest car producing
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In addition, the company also build their first new automotive manufacturing plant over at Brazil which come with educational and business centre. The function of this local plant could be able to produce up to a capacity of 24,000 Jaguar Land Rover which is like what currently India and China is doing now. In addition, This new plant can also create job opportunities for Brazil across the local supply network because Jaguar Land Rover is expected to employ about 400 local Brazil people to work in the plant which could also help to cut the cost because the labour cost is low over…show more content…
Therefore, by minimizing those cost, it can bring down their cars prices which will make it affordable for the consumers of Brazil. Other than U.K, China and India where Jaguar Land Rover have their production base, Jaguar Land Rover has also build another premium plant at Brazil where it can also help to minimize the cost when they decides to expand to another country.

d. Threat
Jaguar Land Rover can only highly depend on the daily fluctuation of the currency rate as it is usually the disadvantage when cars are exported oversea in the global competitor markets. For example, by comparing with the Brazilian Real to the strong British Pound, it would eventually reduce the company's sales and weaken the market shares. In addition, the price of the oil or raw materials can also be two of the common threat to see whether the company is making profit or

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