Jamba Juice Case Study

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Jamba Juice had a lot of competitors that could become a major threat to the company. The main concern of the company is trying to keep up with the competition all while remaining loyal to their products, which their customers love. Jamba Juice led the smoothie industry for a certain time period until the competition started to have similar product offerings. Very popular brands such as McDonald’s Panera Bread, and Starbucks all started selling smoothies, and McDonald’s, leading the way, launched its line of smoothies and officially became a part of the frozen drink group. McDonald’s brought its marketing machine into the frozen drink category, launching its line of smoothies in the summer of 2010 with a value pitch. McDonald’s introduced

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