Half a century ago, President Dwight Eisenhower took the Oval Office and led the Americans through the aftermath of World War II. At the end of his 8-year presidency, Eisenhower left the country with a flourished economy, an America’s first standing army, and a final warning. Mentioned in his 1961 Farewell Speech, Eisenhower introduced a powerful concept about the corruption of human betterment by the undue commercial interest. He warns that the growing military-industrial complex would exert an unwarranted influence on the government which ultimately would threaten the well-being of the civilians. Half a century later, the Americans today find themselves in Eisenhower’s fear.
Table of Contents: Introduction: Explanation of the topic and purpose of the report and some background information about JB H-Fi………………………………………………… P.g 2 2.1: How the business is classified according to its size, industry and sector……………………………………………………………………………………………………. P.g 3 2.2: The nature of the business……………………………………………………………. P.g 3 2.3: The form of ownership the business has. Some of the characteristics of this type of ownership. Advantages and Disadvantages…………………………….. P.g 4 3.1: The purpose of developing an organizational chart.
Introduction JB Hi-Fi is an Australian specialist electronics retailer that commenced operations in 1975 and has since become a household name for home and car audio products, computers, cameras and home theatre products (JB Hi-Fi 2014a). JB Hi-Fi has enjoyed considerable success in its chosen markets, and in 2003, the company was listed on the Australian Stock Exchange (JB Hi-Fi 2014a). In 2012, the company has sought to capture a share of the home appliance market by trialling an expansion into consumer whitegoods (JB Hi-Fi 2012). The company was eager to ensure that their foray into the whitegoods market would not damage the level of customer engagement in existing stores (Company announcement 2012), and satisfied that this was not affected,
For one, their main focus is just drinks (smoothies and juices) and they could lose customers if there are folks who want both food and a drink; potential customers could choose to go to an establishment where they are offered both. Another weakness is that they do not advertise offer, like coffee, which has a huge following/ crowd-base. • They have the opportunity to sponsor sporting events, this reaches out and expands on their marketing brand of serving health conscious customers. They can choose to compare themselves to other competitors like Smoothie King and improve the quality of their products to make themselves be the preferred brand.
Jamba Juice is a famous drink company such as a variety of drinks to produce by Jamba Juice. In 1990, Jamba Juice was established by Kirk Perron with his three friends in California. Before this company who made up a small drink club in San Luis Obispo. Furthermore, a lot of America drink companies was purchased by Jamba Juice. Due to the fact that Jamba Juice company development to fast.
The Maker's Diet The Maker’s Diet is unique because it's based strongly on biblical principles that focus on a wholesome approach to eating, dieting, and health. Jordan Rubin, author of The Maker’s Diet, claims that the answer to achieving optimal health lies in “historic human nutrition.” After a nearly fatal experience with numerous digestive disorders, he has created a 40-day diet and lifestyle program based on whole foods in their natural state. Rubin has two criteria for “acceptable food”: 1. It must have been created by God.
In “How Junk Food Can End Obesity,” by David H. Freedman, he claims that processed foods can help fix the obesity crisis in a more realistic manner, rather than whole-some foods. The popular opinion emphasizes whole-some foods because they aren’t informed about the similitude between processed and unprocessed foods. The essence of the essay is that people believe processed foods are bad and unhealthy for us, therefore whole-some foods are highly recommended for the health of an individual. Freedman mentions many prominent authors who wrote books on food processing, but the most influential voice in the food culture Freedman makes a point of is, American journalist, Michael Pollan. The media and Michael Pollan indicate that everything should be replaced with real, fresh, and unprocessed foods, instead of engineering in as much sugar, salt, and fat as possible into industrialized foods.
False Food Labels and Nutrition Facts Every day people decide what to eat, what their meals will be for the day, and what they are going to feed their families. All the food people purchase in stores, ends up on their dinner tables, premade lunches, and snacks. But food products are not always as nourishing or healthy as they claim to be. Miss leading ads and nutrition labeling/facts on products are used as marketing tactics that contribute to the health epidemic in the U.S. All products list their nutrition facts either on the side or the back of the product explaining the amount per serving, saturated fat, trans fat, cholesterol, sodium, sugar etc. However if people compare the nutrition facts on the back from the labels on the front, it
Montreaux Chocolates USA Case Key Questions Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line? The first and most important issue is the name for the new Chocolate. Apollo has a share of 15.4% in the US market in the field of the confectionery product, making it the second highest after the Fischer on the market in year 2011. Such a large share of the market will mean a strengthening of relations of the Apollo with its confectionery products.
The Boi Bumba Festival is targeted to people who are interested in Brazilian folktales. The event last three days, which consist of performers putting on a theatrical performance telling several tales and stories. The festival gives the audience the opportunity to decide which tale they would like to believe. Thus, engaging the audience to be part of the performance, by stimulating their minds.
Coca Cola advertises in 1971 a portrayed America with its multiethnic culture and its diversity, acting as the example for everyone, while selling us their products (Galeota, 2004). It shows the direct link between the culture and the consumption in the globalization. Via those means, we are constantly asked to buy the latest items of a brand or to buy an updated version of an item we already own while accepting the marketing used in the promotion. Though, promoting diversity (cultural or products) through advertisements does not mean being diversified. In addition, as soon as you look at something you like on the Internet, content-targeted ads (estimated by an MIT study to be exposed to 76% of Internet users) will constantly give you a deluge of similar products to buy, pushing away the feeling of choice and diversity.
Second, Jamba Juice could open smaller footprint stores in convenient locations that can make the smoothies faster and still continue the current brand positioning. Third, they could increase their citizenship efforts and fund non-profit organizations that focus on educating the public on the benefits of a healthy & organic lifestyle. Fourth, Jamba Juice could seek to broaden their current product offerings, such as smoothies that utilize new raw ingredients. Fifth, they could seek out new suppliers (such as CPG companies) in an effort to cut materials costs, and also provide more unique products. Sixth, Jamba Juice could partner with a gym, or other type of fitness center in an effort to reach a more nutritionally-minded, athletic market segment.
Food is advertised to the public in so many wrong ways it’s amazing what’s allowed. Wrongly advertised food can mean a lot of different things. Fast food restaurants are notorious for wrongly advertising items look. Another one is when junk food products or unhealthy food items and advertised toward obese and young children. My last topic is what are the laws and regulations regarding food advertising and what they're allowed to say and show to who.