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Jamba Juice Marketing Plan

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What started as a juice store in California in 1990, Jamba Juice now spans in 800 locations throughout the United States with locations extending beyond international boundaries.

Kirk Perron, a health buff and the founder of Jamba Juice, established his first Jamba juice store in San Louis, Obispo, California. Perron’s vision was to advocate for a simple and healthy living through natural health drinks, calling his venture the Juice Club.

The idea came at a time when health juices and smoothies were popular. But, what makes Jamba Juice distinctive is its made-to-order natural food ingredients, consistency, efficiency, and convenience that appeal to people on the go.

Jamba Juice continues to improve on its products through intensive research

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