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Jaya Shree Textiles Case Study

1316 Words6 Pages

Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, is a leading player in linen and wool segment of the global textile business. A company that started off humbly has today come a long way to emerge as a leader in linen production. Testifying this fact is the sheer number of awards the company has won for its quality, manufacturing practices, productivity, innovation, etc. Among the most recent awards is the Performance Excellence Trophy by IMC Ramakrishna Bajaj National Quality Award (RBNQA), 2013. The Indian Merchants' Chamber (IMC) Ramakrishna Bajaj National Quality Award Trust is a joint initiative of the IMC and the House of Bajaj. Recognizing the RBNQA programme as a nation building exercise, the award process reaches out to Indian …show more content…

Linen is laborious to manufacture, but the fiber is very absorbent and garments made of linen are valued for their exceptional coolness and freshness in hot weather. Many products are made of linen: aprons, bags, towels (swimming, bath, beach, body and wash towels), napkins, bed linens, tablecloths, runners, chair covers, and men's and women's wear. Textiles in a linen weave texture, even when made of cotton, hemp and other non-flax fibers, are also loosely referred to as "linen". Such fabrics generally also have their own specific names, for example fine cotton yarn in a linen-style weave is called Madapolam. The collective term "linens" is still often used generically to describe a class of woven or knitted bed, bath, table and kitchen textiles traditionally made of linen. In the past, "linens" also referred to lightweight undergarments such asshirts, chemises, waist shirts, lingerie (a word also cognate with linen), and detachable shirt collars and cuffs, all of which were historically made almost exclusively out of linen. The inner layer of fine composite cloth garments (as for example jackets) was traditionally made of linen, hence the word

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