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Jc Penny Swot

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JC PENNEY SWOT ANALYSIS Name of Student Institution affiliation JC PENNEY SWOT ANALYSIS J.C. Penny is one of the largest department stores in United States that was found in the year 1902 by James Cash Penney and William Henry McManus. The company has been able to expand as a result of adapting the golden rule of treating its employees fairly and by having a prudent financial management system. The company believes in providing the best goods and services at a fair price. This company went public in the year 1927, and eventually grew to become one of the well known household names (J. C. Penney Company, Inc, 2013). It was the markets leader together with Kohl’s Corp. and Macy Inc and has a strong brand. However, in the last …show more content…

JC Penney also needs to focus on its opportunities in order to maintain or increase the competitive advantage. While looking at the opportunities to explore in this organization needs to study the inherent business practices and structures. Opportunities in this case can be linked with the human resource management procurement, firm infrastructure, technology and the primary activities of inbound logistics, operations, outbound logistics, service, sales and marketing. The company has the advantage of offering better value for their money. This company has the opportunity of applying aggressive sales and marketing that will help the company achieve its goals. This is especially because it is facing increased competition from Kohl’s Corp. and Macy Inc who have excellent marketing strategy. For example, Kohl’s give good deals and coupons as a way of attracting customers. On the other hand Macy markets its store around its celebrity …show more content…

It looks at the strengths, weaknesses, opportunities, and threats in a company. With the analysis of this company, it is crucial for the management team to work on strategies that will help it in overcoming the threats that is forcing them, including, the threat of increased competition and having lower ratings. Overcoming threats can be done by taking advantage of opportunities which are available like marketing strategies aimed at attracting new customers and maintaining the existing customers. Bibliography Griffin, R. W. (2012). Fundamentals of management. Mason, OH: South-Western Cengage Learning. J. C. Penney Company, Inc. (2013). About Us. Retrieved 10 05, 2014, from J. C. Penney : http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-homeprofile Meola, A. (2014, 04 03). Why J.C. Penney (JCP) Is Up Today. Retrieved 10 05, 2014, from The Street: http://www.thestreet.com/story/12495003/1/why-jc-penney-jcp-is-up-today.html STOUT, H. (2014, 06 16). Ruling Against J.C. Penney in Dispute With Macy’s Over Martha Stewart Products. Retrieved 10 05, 2014, from New York Times:

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