“There are many people in this world. They will help you if you let them.” Claudia Rankine started with a quote when she were told by someone before as her lesson of her life. She carried on the quote to her speech and advised our students, the youth generation that never afraid to reach out for help. “Get yourself someone. It might be some of us or all of us”. After attending the speech, I understand better about the meaning behind each images and each of her acnetode based on real stories of herself and her friends. She also dissect deeply into the process of research, inform herself about the history and current events from our society.
As a young woman fashion has always appealed to me. Fashion is a form of expression through which individuals illustrate their different personalities. Inspiration for my sense of style is usually derived from Pinterest, magazines, Youtube, Instagram pages and fashion bloggers. Some of my favorite clothing brands include; Forever 21, Hollister, Free People, Nike, Reebok, Puma, American Eagle and American Apparel. Although each brand sells different styles of clothing, they all have one major similarity that is the primary reason for their success in sales and business. This similarity is their form of advertisement and use of rhetorical strategies. Each company uses logos, pathos and ethos in order to persuade consumers into buying their merchandised.
Views change over time, however the usage of visual rhetoric remains the same and with these two smoking advertisements it becomes evident. Advertisements (ads) are a very powerful tool when it comes to persuasion through its use of visual rhetoric such as color schemes and how the use of the images will be perceived by the intended audience. One of the ads I chose was a modern anti-smoking image, more specifically an anti-smoking ad against smoking and the effect of second-hand smoke. Second hand smoke is the smoke exhaled by the smoker. The other ad I chose was a pro-smoking image from the 1950s. Smoking ads from the 1950s are vastly different from the ones today because there was much less research on the subject during that time period
She also said how her mother brought back her classwork and software necessary and then she learned how to handle those programs by herself teaching her the technical side of graphic design. Those programs were early versions of Photoshop, Pagemaker, QuarkXPress, and Super Paint. She says that the things she produced back then were bad because she inserted every font she could and inserted graphics randomly. In summer camp for high school students she finally got into some design classes by working for school publications. Then when she went to college typography courses it brought a new level of sophistication to her designs. Now she continues to learn about new trends, rules and abilities to use in her designs.
Rhetorical Analysis – J.K. Rowling “The Fringe Benefits of Failure, and the Importance of Imagination”
What makes an advertisement stand out the most? There are many ways that advertisements can catch the audience’s attention. To create the most effective advertisement, the author or company may use an emotional appeal in the image, use a credible source to gain the audience’s trust and create a more believable ad, or by simply creating an advertisement that uses logic and makes sense. The advertisement that has been chosen, is focused on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image, mocking the alcoholic beverage Absolut Vodka. Two vehicles are shown in the road after a horrible car accident has occurred, there is an outline of an alcohol bottle nearby. The image implies that one of the drivers was drinking while driving, which resulted in the car accident. Someone has also lost their life due to this careless act. The advertisement shows in a horrifying way that is not smart to drink and drive – there are consequences. The ad “Absolute Stupidity” uses all three of the ethical appeals (ethos, logos, and pathos) that make an advertisement effective.
Cecily Strong is a comedian of the famous and popular show Saturday Night Live on NBC. She often works with her coworkers to made fun of what happening in the world. As a comedian, many of her jokes fall into the category of dry sarcasm. So, it is important to take that into consideration when watching the speeches she gives. In in April of 2015, she gave a speech at the White House Correspondents Dinner at the Washington Hilton.
The presence of advertisements in society influence people into buying, supporting, and inclusively stir them to take action towards a certain object or cause. Among many advertisements that exists, the use of logos, ethos, and pathos exists in order to achieve their purpose. In the advertisement that I chose to analyze the use of logos by the creator creates an amazing impact. Facts such as “one out of every three girls will be sexually assaulted” and “1 out of 7 children are abused” obtains the audience’s attention since such facts cause a shock value among majority of the people. With such surprising sentences the designer is seeking for people to take action and this is mostly seen when the last line of the advertisement is “you can’t afford to ignore it.” If the creator would have left out the two lines that use logos the advertisement would not have the same impact because the creator would have no proof to support his claim. Through the use of logos the designer uses evidence to support his claims while establishing credibility.
The visual design is of different outlets where one can get news. It contains newspapers, a phone open to news, and a tablet open to news. The purpose of the image is to inform the reader how one has access to news in several ways, which can determine one’s stance on an issue if its shown in a positive or negative light. The image is effective, because it reminds the reader that news isn’t just limited to a newspaper. News can be accessed in several ways, so it’s important to note what he or she is reading. The image would fall under the other category because it doesn’t incorporate emotion or reason for credibility. The visual design appears to be combined with some logos because the logic is supposed to be coming from an informative news
Augusta Savage was one of the many women and men of color who participated in the Civil Rights Movement. She is known for her intricate dedication to sculpture and art and is remembered as an artist, activists, and educator, serving as a guiding light for her pupils, students, and those who she exposed her art to. During the Civil Rights Movement, Augusta Savage managed to make art inspired by the Civil Rights Movement and was a huge figure during the Harlem Renaissance, a period of Jazz music, art, and film. Yet, every artist have a beginning to a legacy of success and prosperity, and not much is known to juniors my age of how Augusta Savage has dedicated and contributed to the Harlem Renaissance and escorting an illumination on African Americans today.
Why would King risk the dangers of speaking his mind on issues that could cause harm to him and his loved ones? Why would King risk going to jail by simply just stating his opinion? King’s father was a Baptist minister who always educated the importance of faith. King would take this faith to Morehouse College and Boston University where he would earn a doctorate in systematic theology. Before the famous speech, King was involved in many anti-segregation movements, such as the Montgomery Boycott, The Southern Christian Leadership Conference, and the March on Washington. King would be thrown in jail for his rational views and actions because of the unfortunate time period. King being disgusted by these accusations set on him, would answer the question by doing what was right not for him, but for the country he supported. King knew that some citizens would become potentially dangerous to him, due to the fact they didn’t appreciate his remarks. After putting that aside, King would speak his mind for the whole country at the March on Washington, where he would gain many supporters and many enemies.
When looking for the application logos to Bushnell’s essay it is easy to find the logic and reasoning to his essay. He states, “To put it simply, stories should be aimed not at our heads but at our hearts. And this is where things get interesting, because description actually allows access to our hearts in a neurophysical way” (Bushnell, 2013, pp. 50-51).
hen analyzing an advertisement, the three elements to look for are Ethos, Pathos and Logos. In every advertisement, the makers use either emotional, ethical or logical appeal. Ethos and Logos are the two elements used in the 1896 Sears Fall catalog. The clothing designs are influenced by the culture and women’s role in society. The following advertisement is from 1940 Sears Fall Catalog highlights how the American society have changed throughout time. Between 1896 and 1940, the United States experienced a massive economic boom and social changes, causing a greater economic stability and a more rights for women in the society.
I will research the various structures and techniques used in TV advertisement production. The aim is to try and understand the impacts of each structure and technique on the audience. I will also be aiming to understand how the structures and techniques used in the advert represent the brand and company.
The United States has a lot of practice in making and advancing displays. Professional sports, for instance, is a great example, is a great example of making a spectacle of professional athletes and of the audience. The American public just acknowledges the way that it is so expensive cash to go to such occasions and that professional athletes are paid such a great amount of money to play a game. The music and television businesses are another case of this level of spectacle. Millions of dollars are spent on entertainment like this when kids living down the road from all of us don 't have enough to eat. We live in a society where bigger is better and faster is even better than that.In the mid 1900 's, two occasions emerge as exhibitions in American history. Operation Crossroads and the 1939 World 's Reasonable were gigantic occasions on many levels.