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Jetblue Airways Corporation: Case Study

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JetBlue
JetBlue Airways Corporation, a passenger carrier company, providing air transportation services. It serves 87 destinations in27 states in the United States, the District of Columbia, the Commonwealth of Puerto Rico, the U.S Virgin Islands, and 17 countries in the Caribbean and Latin America.
Second quarter, 2015 results were solid along with rise in operating revenue, Net income and diluted earnings per share.
“We are very pleased to report strong second quarter results based on solid demand across our network, safe and efficient operations, and good cost control”…C.E.O…Robin Hayes.
Impressive second quarter, 2015…
Operating revenue for the quarter increased to $1.6 billion compared to $1.4 billion for the same quarter last year. Revenue passenger miles for the quarter increased to 8.7% to $10.5 billion on a capacity of 7.5%, resulting in a second quarter load factor of 85.6%, an increase of 1.0 points year over year.
Additionally, operating expenses decreased to $1.3 billion from $1.4 billion for the previous …show more content…

In order to sustain its competitive edge, JetBlue has taken a number of measures. Jetblue has entered into a multi-year partnership becoming the Official Airline Partner of the New England Patriots and Gillette Stadium.
Additionally, JetBlue airways announced that it will begin seasonal non-stop service between New York’s John F. Kennedy International Airport and Palm Springs International Airport in Southern California this winter. Palm Springs will be JetBlue’s ninth destination in the Golden State.
Furthermore, JetBlue also announced plans to enhance service at Logan International Airport as part of its long-term commitment to serve both business and leisure travelers who have made the airlines the city’s top carrier. As part of the expansion, JetBlue will introduce Mint, its highly acclaimed take on premium travel, to Boston customers traveling to San Francisco and Los Angeles.

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