some purpose”. Thus, when an element of this group is not working properly, the firm is in danger. In 2002, JetBlue experienced this situation. In fact, the rapid growth of this company created a leadership gap: “many employees with little supervisory experience were being hired or promoted” (JetBlue case document), meaning that employees were not managed correctly. With this problem, JetBlue realized that all the employees, managers, and supervisors needed a leadership development program to help
jetBlue – SMART Objectives Goal: jetBlue would like to increase the proportion of total jetBlue ticket bookings made on the jetBlue website by 10% within the next 12 months after the campaign launches. jetBlue’s goal to drive bookings directly through its website and see a 10% increase in conversion within 12 months of the campaign calls for a set of concrete and attainable objectives. These need to be based on a cogent communication campaign offering benefits to travelers that they can relate to
JetBlue JetBlue Airways Corporation, a passenger carrier company, providing air transportation services. It serves 87 destinations in27 states in the United States, the District of Columbia, the Commonwealth of Puerto Rico, the U.S Virgin Islands, and 17 countries in the Caribbean and Latin America. Second quarter, 2015 results were solid along with rise in operating revenue, Net income and diluted earnings per share. “We are very pleased to report strong second quarter results based on solid demand
Blue Airways, Inc. (JetBlue) is a low-cost carrier (LCC) that is based in New York’s John F. Kennedy International Airport. The founder, David Neeleman, developed JetBlue’s business plans in 1998, and established the company in February 1999. JetBlue started its operations in February 2000, with its first flight from JFK to Fort Lauderdale airport in Florida. [1] In addition to low fares, the company differentiate itself from its competitors by providing a great experience to its customers notably
JetBlue was founded on the history of American aviation, in 1999 with an initial capitalization of $130 million. JetBlue 's strategy was to combine common sense with innovation and technology to "return humanity to air travel". David Needleman founded Jet Blue based on his own experiences and seeking to improve the expectations of his clients, collaborators and associates, thus making the service excellent. . Despite the competition, JetBlue has had ambitious growth plans, focusing particularly on
SOUTHWEST AIRLINES Olarte, Chow, Chan, Yada, Nakamura, Huang TIM 431 Case Analysis Southwest Airlines Alyssia Ashley Olarte, Tori Ann Chow, Chi Ian Chan, Yuto Yada, Daniel Nakamura, Lena Huang School of Travel Industry Management University of Hawaii at Manoa Spring 2018 Table of Contents A. Introduction ........................................................................................... 3 History ...............
Case study on Southwest Airlines Suman Malla International American University BUS 700 Capstone: Advance Strategy and Competition Teacher: Prasanna Pokharel Date: May 17, 2016 Introduction: In June 1971, Southwest Airlines starts its business with the three planes which have daily flights between Houston, Dallas and San Antonio. It established its business with the simple strategy of “Get your passengers to their place as they wanted in any time with possible lowest fares and they have
Introduction TNT is a transportation company founded in 1946 by Ken Thomas in Australia, after the Second World War; TNT went Dutch in 1992 following rapid international expansion. In less than 50 years, the company grew into a global enterprise, even operating its own fleet of aircraft. Much of the growth came from take-over and interests acquired in other companies. Their history is noteworthy for decisive acquisitions and a drive for excellence both in the business side and in their customer
INTRODUCTION Customer relationship management:- 1. Customer Relationship management is a service based on customer input, customers’ requirements, direct online communications with customer and customer service centers that help customer to get their problems solved. 2. Sales force automation. This function can implement sales promotion analysis, automatic tracking of a consumer’s account history for repeated sales or future sales, and also coordinate sales, marketing, call centers and retail