Jib Fowles Analysis

Advertising is a strategy used to pull in someone’s consideration of a product or item of sale. Publicizing is a critical and basic method for organizations to make themselves known in the advertising game. Most ads can be found in daily papers, magazines, bulletin, transports, web, and on the radio, flyers, pamphlets or publications. Basically here is the point of an ad. Imagine yourself walking down the street and you spot a hundred-dollar bill on the ground, so of course you bend to pick it up, but it begins to drift away. So you reach for it again and again failing to get it, you realize it brought you to something or someone you didn’t know. In this example we are the target audience which in most cases this is true. The hundred dollars

He elaborates on psychologist Henry A. Murray’s research on fifteen particular appeals that are most common in advertisements. Murray’s research concludes that consumers have needs that they react to in ads. For example, the need for sex is common but used very rarely because it’s very controversial and diminishes the product information. It appeals more to men than woman; the need for affiliation is used because Americans are very concerned about social life and friends; McDonald’s tell people that they “deserve a break” to be able to escape. Fowles also depicts how to examine commercials. He attests that the most ideal path is to figure out how to “ignore the product information and one’s own feelings about the product” (75). Knowing who the focused on purchasers are and the survey edge the crowd has is likewise critical in examining commercials. Fowles presumes that passionate interests in commercials work since they get the gathering of people 's consideration and persuade them that they have to purchase the item being sold. Ads appeal to both men and women, in fifteen different