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Joe Heron's Reputation In Music

362 Words2 Pages

Creative people have a reputation for being eccentric, and that’s the perfect word to describe Joe Heron, whose secret to aging brandy is to play music for it. Based out of Louisville, Kentucky, Heron’s distillery, Copper & Kings, believes that the secret to great booze is to keep the music going for 24 hours a day, seven days a week.The rotating playlists, which range from showcasing classic Americana like Bruce Springstein to modern Indie Pop like My Morning Jacket, help to keep the booze, and all of the men and women who work there, in the mood to keep going. Except for a ban on Katy Perry, there’s no limit to the musical influences that can be soaked up inside Copper&Kings, which is of course, exactly what Heron had in mind. See, Heron

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