Johannes Gutenberg's Impact On Mass Media

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The media has a large impact on public opinion. It is often where a majority of people get their information from, so what it shows can have serious effects on the people’s perception and views towards certain subjects. Within the past six hundred years, the development of mass media has increasingly advanced. The first major improvement to media was Johannes Gutenberg’s movable type printing press in the 15th century (Understanding Media and Culture: An Introduction to Mass Communication). Gutenberg’s invention allowed for the “mass production of print media” (Understanding Media and Culture: An Introduction to Mass Communication). This increased ability to print was very helpful with the rise of daily newspapers, which “helped [Americans] negotiate the rapidly changing world” (Understanding Media and Culture: An Introduction to Mass Communication). Newspapers gave citizens information and kept them up to date, rather than be dependant on gossip making its way around. By the early 20th century, the radio, the first nonprint form of mass media, became extremely popular, because of its low price and availability, and ability to connect so many people to the same event at one time. Next came the television, which by post-World War II was in full swing in the United States. By 1953, “two-thirds of American households had at least one set” (Understanding Media and Culture: An Introduction to Mass Communication). With such a large amount of the population having access

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