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John Shnatter Case Study

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John H. Schnatter was born in 23 of November 1961. He is the founder and CEO of Papa John’s International, Inc. It all started in October 1984 where he opened his company. Schnatter is from Jeffersonville, Indiana and attended Jeffersonville High School. He then got a business degree from Ball State University in 1983. Schnatter has always admired both his late father, Robert Schnatter and late grandfather, ‘Papaw’ Acderson. They were the ones who drilled Schnatter the importance of a strong work ethic and to focus on doing everything the best. Schnatter has learnt a lot from both of them especially on handling business with fierce determination. His father sometimes struggled but he never gave up and taught his son about business and life. …show more content…

He has designed different menus in different geographical regions. For instance, Malaysia’s menu does not consist of pizza which contains pork due to religion matter. But there are pizzas that contain pork in other countries. This shows that Schnatter planned ahead before starting a new business in different places. This is why he has over 4000 of franchises internationally. He also formed different types of promotion in order to increase the rate of customers buying their pizza. Promotions are based on the season or festivals of different countries. For example, majority of the people who are in the west celebrate Christmas so the promotions would be in greater duration and bigger valuable but only minority of the people in Malaysia celebrate Christmas so the promotion would not be as huge as in the …show more content…

Divisional structure is used in larger companies like Papa John’s pizza that operate in a wide geographic area or that have separate smaller organizations within the umbrella group to cover different types of products or market areas. Papa John’s pizza is the foutth largest take out and pizza delivery restaurant chain in US. Internationally, there are over 4000 Papa John.s establishments, including over 3200 in the US and the remainder spread among 33 other

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