John Reith's Argument Analysis

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Another convergent element, which draws broadcast and participation cultures together, is through the invention of the broadcast television, which was first launched in 1928. The television was seen to have a primary form to (according to BBC’s John Reith) as to ‘inform, educate and entertain’ (Jeune, 2009). The ABC is one of Australia’s only public broadcasters that still experiment with convergent culture to achieve Reith’s motto by experimenting with new ways of producing and delivering content (Hutchinson, 2015). Television has been regarded as the medium, which ‘has a special relationship with its viewers,’ (Bignell, 2013). However, in this day and age it has become a form, which allows audiences to participate and take part in the outcomes

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