John Wanamaker's 'Land Of The Dollar'

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THE FIRST DEPARTMENT STORE Philadelphia was the house of the first department store. Wanamaker’s was at the time the largest retail store in the world. They would sold everything and anything that would give them a profit. The owner of this emporium was John Wanamaker, who was once a Postmaster-General of the Republic who changed that to become a business man and a pioneer in marketing. That is why this emporium caught the attention of a British writer. George Stevens was researching his book " The Land of the Dollar” and after visiting the city and the store he wrote what it seems a letter about The First Department store. This particular letter explains the sales system used it what they use to call “The Grand Depot”. It was a very controversial
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