Johnny Rockets Case Study

Johnny Rockets is a burger joint offering a classic all-American experience. This particular restaurant has an atmosphere very much like what you would have found in a 50 's or 60 's soda shop. The founder, Ronn Teitelbaum, opened the first one of these unique restaurants in 1986, claiming that everyone deserved a place where they can escape from today 's complicated world. Johnny Rockets Emphasize on excellent customers service, Not confined to any decade or era, Johnny Rockets combines the best elements from a century of American dining history to create an experience and menu that are relevant today…and will be, for decades to come .Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of

With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal.

The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere. Johnny Rockets also Satisfies not only the appetite of the customers, but also make customers feel like home, Over 7,500 dynamic people are employed by Johnny Rockets around the globe. Approximately 750 of those are corporate employees, of which 50 work at the worldwide headquarters, in California. Each Johnny Rockets employs 20-40 part-time and full-time individuals. Johnny Rockets has about 300 corporate and franchise-owned restaurants in 30 states and 16 countries, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships. Each year, Johnny Rockets serves 17 million Hamburgers, 11.3 million soda pops, 8.3 million Shakes and Malts, 8 million pounds of Fries, 2.1 million orders of Onion Rings and 815,000 gallons of ice

Johnny Rockets have a Great experience dining in a relaxing and fun environment, Johnny Rockets is a global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favourites, including 1/3-pound (5.3 oz.) hamburgers made with 100% fresh, never frozen, all-natural beef, crispy American Fries and premium ice cream shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and ketchup smiles contributing to the chain’s signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the