Johnson And Johnson Case Analysis

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Johnson and Johnson is a multinational company founded in 1886 by three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson in U.S., which manufactures and produce pharmaceutical items and medical devices. This includes around 250 subsidiary companies in over 57 countries and in over 175 countries, their products are being sold. Some of the products are the Brand-Aids, Tylenol medications, Johnson’s baby products, clean and clear facial wash and beauty products. (JNJ, 2016)
Johnson & Johnson’s subsidiary, McNeil Consumer Products has an analgesic called Tylenol, which rapidly became the market leader in the UK analgesics market. In 1982, seven people mysteriously died after consuming Extra-Strength Tylenol in Chicago which …show more content…

(Casalvieri, 2016) Furthermore, many countries such as United States, Canada, India, China, South Africa, Turkey and Indonesia have approved the use of talc. Also, the U.S. Food and Drug Administration (FDA) have further verified and confirmed the purity of the talc. They have used advertisements to broadcast that talc is safe to the public. (Safety and Care Commitment, …show more content…

It is recommended that they conduct other scientific research in relation to the talc and ovarian cancer and devise ways of using substitute products such as they did with cornstarch. The substitute product should be proven by researches that it poses no health risks. In order to win the public’s trust, they should use the promotion strategy to show J & J’s concern over the health concerns of the public and how J & J is tackling this crisis. They should also use the media to emphasize that talc has no possible association with ovarian cancer and show the true opinions of professional researchers who are not employed under J & J as public will be more likely to listen to someone who is not an employee in J & J. They should ensure the public that their health is the most important concern and not the financial losses. They can use rapid penetration when launching the newly devised product with high promotions but in low

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