Simplepay: A Case Study Of Johnson And Johnson's Case

Real Life Reference
Johnson and Johnson’s faced a crisis when their Tylenol capsules were laced with cyanide. Jonson and Johnson’s response was a nationwide recall of all Tylenol capsules (800million) as to avoid another consumer’s death. Stopping all production and advertisement was to stop any if any contaminated Tylenol from being made and to stop people who read advertisements from buying Tylenol.
Johnson and Johnson also designed a new anti-pollution/tampering packaging for Tylenol as to appeal to consumers that they were changing the old packaging as another way to prevent contamination.
After inspecting all 800 million capsules, J&J found that only 75 capsules were contaminated with Cyanide. J&J put the value of the public and interests of the customer’s first and paid 100 million U.S. Dollars for the recovery of the 800 million capsules, repackaging the non-contaminated capsules, and redistribution, As well as compensation for the victim’s families and other services. In one year’s time, Tylenol won back the public’s trust.

This would show that SimplePay was shouldering the matter and accepting responsibility. In Tylenol’s case, this greatly helped Tylenol’s reputation. SimplePay should announce a compensation plan for the affected customers.
In Tylenol’s case, compensation for the victims’ families and the redistribution of everything they recalled showed the public that Tylenol was taking responsibility and shouldering the matter.
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