Pizza Hut crazy in creating new products, in the different quarter it will offer new products and it will adjust measures to local conditions. Such as spring and summer is the season of durian mature then Pizza Hut pushes out a durian pizza. In order to cater to the Chinese market, Pizza Hut joins the Beijing roast duck in the pizza, and then new product attracted many new customers. Pizza Hut is a very creative restaurant so it earns a good reputation and is a lot of loyal customers. Only China’s Pizza Hut push out rice that shows Pizza Hut good at adjusting measures to local conditions.
Just as McDonald’s embarks on this marketing strategy, so does other fast food chains. To be able to compete with the biggest name in the industry, the competitor must be able to keep up. Therefore, just as a new McDonald’s opens nearby, a competitor is also opening in the same area or vice versa. Burger King is a franchise operation and is the second largest global fast food burger chain, most famous for its ‘Whopper’ product. The company was bought by 3G Capital in 2010 and a series of senior management changes have since been implemented.
But don’t be scared to make mistakes. Just be quick to recognize them and learn from them as fast as you can. Learn from each mistake and it will not be a waste of time.” According to food consultant Gene Gonzales, there are two reasons why Jollibee sustains its prestige: a recipe tailored for the local taste buds and a strategic marketing campaign that promotes Filipino values such as respect for elders, patriotism and loyalty to the family. These are maybe some of the reasons why its number one rival, McDonald’s, claimed to be operating in an incredibly competitive market since it started opening in the country. McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang who brought the brand to the country from McDonald’s in the US.
1. EXECUTIVE SUMMARY The case is talking about Subway, the popular fast-food sub restaurant which was originated from North America and expanded in many countries over the past few years. When the founder of Subway, Fred Deluca opened the first Subway Sandwiches & Salads shop in Bridgeport, his primary goal was to just stay in business. Moving from one success to another, the expansion of Subway has been very steady alerting the need of international franchising and that’s how Subway’s first mission statement came up to life. Subway mission was to “provide the tools and knowledge that entrepreneurs to compete successfully in the quick service restaurant (QSR) industry worldwide, by consistently offering value to consumers through providing
40), Indonesia is one of biggest countries in the world. This makes it easier for people to set up food businesses in Indonesia as they do not have to compete for rental space. However, unlike local owners, foreign food chains have to practise either joint ventures or franchising with local partners in order to penetrate the food market in Indonesia. For example, Pizza Hut Indonesia went through several franchise partners before settling on PT Sriboga Ratu Raya, a local company that specialises on wheat flour. Although there are other pizza companies in Indonesia such as Domino’s Pizza and Pizza Marziano, Pizza Hut is still preferred by many Indonesians because of its “early entry into the Indonesian market” (International Markets Bureau, 2011, p. 20), and the convenient placing of their retail locations in such a large country.
During the early days of Pizza Hut before the iconic red roof had become the symbol and logo of the brand, Pizza Hut had their own mascot, Pizza Pete. The mascot could be identified wearing a chef’s hat, neckerchief and an apron, and most often would be serving hot food to eager customers. Unfortunately after the 1970’s Pizza Pete faded away and was replaced with the still famous Red Roof which had originated in 1969. In the 70’s Pizza Hut expanded their product range to offering Pizza Hut pizza ovens (shaped as the actual Pizza Hut restaurant) – a concept very similar to the famous ‘easy-bake oven’ but instead kids could create their very own Pizza Hut Pizza. Recently in 2012 Pizza Hut launched another interesting product which was quite surprising for a fast food restaurant.
3 signed the first Franchise Agreement. For a fee, he would have the right to use the Pizza Hut name and ‘secret’ recipes. He also would receive management assistance from the Carneys. (Assignment on Pizza Hut Bangladesh Limited ,2013)Pizza had grew on the strength of aggressive marketing of the pizza restaurant idea in the early 1960s. After that, Carney brothers had bought out the interest held by Bender and then Robert Chisholm joined the company as treasurer in 1962.
Introduction The Shakir Fast Food Restuarant (SFFR) was established in October 1998 with an objective to provide fresh and tasty fast food to customers in reasobale rate. Also with a mission "to assist in employment generation and value addition to the national income, through development of the small and medium enterprise (SME) sector. Problem Statement The rival company named XYZ has recently opened its franchise near to SFFR and many of our customers are attracting towards it due to its starting packages. Project Brief Fast food is a food which is prepared and served quickly at outlets called fast-food restaurants. It is a multi-billion dollar industry which continues to grow rapidly in many countries.
As National was the market leader, the onus was on National to start advertising and the commercial ‘National Ketchup zaroori’ started. We can enjoy Ketchup with a lot of food as it is shown in the TV commercial: Samosas, burgers, pasta, pizza, nuggets, fried chicken, French fries, paratha rolls and sandwiches. For all the fast foods and snacks, National Ketchup is an important part and the tag line ‘National Ketchup zaroori’ communicated this. The intention exactly was to show ketchup’s use in everyday life. National Ketchup is ‘the real tomato experience’ because of 100% fresh and real tomatoes.
McDonald’s and Jollibee are the top two fast food restaurants in the Philippines, which is why they are often compared to each other. Although they are both fast food restaurants that have common products and ideas, they are two completely different businesses. The purpose of this paper is uncover information about McDonald’s and Jollibee in the Philippines as individual businesses as well as in comparison to come up with a conclusion for which is the better fast food restaurant and what is actually number one. Jollibee is the dominant market leader, operating with around 80 international stores and 750 stores in the Philippines. It is an originally Filipino company that has grown to become the largest food service network in the country.