Jollibee Food Corporation Case Study Summary

Re-opening their doors later that year it became one of the first restaurants of its kind: fast, efficient, and cheap. The brothers were able to sell their hamburgers for fifteen cents due to their assembly line approach to making their food consequently McDonald’s fast food was born. The McDonalds brothers revolutionized the food industry with the introduction of the assembly line system. The kitchen was customized with equipment made to help the flow of the cooks at their stations and not cause mishaps or collisions. The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did.

Then in 1998, McDonalds invested $360 million into Chipotle, allowing it to expand rapidly. The Chipotle Mexican Grill experience is an introduction to fast food 2.0, a new version of chain eateries that focus on quick, fresh, and hip food for us young people. Focusing on fresh ingredients, Chipotle’s ingredients are organic and their meat is not contaminated with chemicals, unlike most other fast food chains. When I step up to the counter, I notice a refrigerator filled with drinks. With a full liquor license, Chipotle also

1.0 Introduction The name of the business that we investigate is Sugarbun. This business provides the consumer the fast food and delivery services. The food provided are vary from sandwiches to broasted chicken to Eastern Cuisine such as nasi lemak classic, sambal eco fish, chicken curry and else and also varieties of beverages. SugarBun is the first Malaysian homegrown fast food restaurant to internationally. Sugarbun was established in 1979, from a humble ice cream parlour into an innovative food and beverage franchise restaurant brand.

First, the following quote shows how fast food is becoming more accessible to people. “ In 1970, Martinsburg had six fast-food restaurants; today it has more than forty.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food has become more accessible to all people and this is good because fast food is a valuable source of food for some people. The fact that more than a third of american kids eat fast food every day proves that. (newsweek) Second, the following quote shows that fast food companies produce consistent and inexpensive food for people. “The strict rules at fast-food restaurants help to create food that always tastes the same.

When the audience reads about this they begin to wonder if that statistic specifically refers to them and if there is a problem with eating that amount per year. Eric further informs his audience that the reason McDonalds fries taste so good is from the natural and artificial flavorings added to fries, and most of the processed food in America. He also includes how much revenue the American flavor industries make a year and how many new products they introduce and points out the companies and movements that petitioned for clearer labeling on food products that contain these

When Chipotle first introduce the fast-casual dining model, it was one of the first in the industry. Since then, others have followed the same concept and consumers now have a variety of choices from Mexican, American, Italian, Mediterranean to Asian cuisines. Today, Chipotle is not just competing against competitors who offers the same ethnic food but also against competitors who provides food from other countries. Bargaining Power of Customers. Chipotle consumers have the upper hand in this situation because of the choices available to them.

Every time I go on a road trip and leave early in the morning, I call up the Taqueria Jaliscienses near my house (whose number is saved under “tacos” in my cell phone) and pre-order enough breakfast tacos for everyone in the car. You have to order ahead because it takes so long (they must have to gather the eggs from the chicken before making them), but they are cheap, piping hot, not-too-greasy, and a perfect way to start any journey. What’s the deal with breakfast burritos and how come they are so persistent despite their obvious inferiority to breakfast tacos? It must be the the double “r” that is keeping them alive, it just sounds fancier than a little ol’ taco. I can’t roll my “rr” properly, so for me tacos trump burritos every time.

Steve had been inspired by the popular tacos and burritos he discovered in San Francisco's Mission District while working there for chef Jeremiah Tower, and after securing an $85,000 loan from his father, he opened the first Chipotle in a former ice cream shop near the University of Denver campus. Steve’s vision of “food served fast doesn’t have to be low quality and delicious food doesn’t have to be expensive” is also the foundation on which Chipotle is based. This visionary thinking has led to Chipotle accomplishing great things, from growing from a single restaurant to over 1,800 in just 22 years, to serving more organic, naturally-raised foods than any other restaurant company.

Everyday Standard pizzas start at Rs: 260 and have wide appeal to all types of consumers. Domino’s has recognized that consumers are seeking healthier choices. As a new strategy they have introduced two everyday pizzas for just Rs: 590 which enable everyone to enjoy their pizzas. Compared to other fast food restaurants in Sri Lanka, Dominos offers more budget healthy packages for their

Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

Winner: Whopper Service: McDonald is much faster in getting the food to us, but this is mainly due to the way they have their burgers pre-cooked and ready in the waiting bin. Basing counter service on just this area in Colorado Springs, I would say McDonalds offers better service. Winner: Big Mac Healthy: Neither burger is really healthy and high in calories. The Whopper does have a higher fat content. Both have lettuce, tomato, onion options.