Jollibee Swot Analysis

2.1) Analyse the strategic positioning of JFC by carrying out an Organisational Audit.

Definition of the SWOT analysis:

The SWOT analysis investigates the current situation of an organisation at a given time, in forward - looking manner as opposed to a historical one. It also analyses the structure, keeping in mind future perspectives. At the same time, the SWOT analysis focuses on the internal functionality (Strengths and weakness) and the external environment (opportunities and threats)of an organisation. (50 minutes, 2015)

Strength of Jollibee

 Jollibee dominates the hamburger market notwithstanding the foreign competitor companies.

 Jollibee was trying to change taste and lifestyles of the customers, adding unique flavours of burgers,

Political factors:

While Jollibee Food Corporation was operating their business, Jollibee affected by government regulations and policies. Recently, governments are concerning the fast food companies marketing, because it is the relation to health issues. Like little nutrition value, diabetes, and high gain obesity to young children and teenagers also with adults. So governments are trying to keep on eye on fast food companies, like all the fast food franchise company should have to follow the rules from the regulations if not the government will not permit the license whether the country is the Philippine or other foreign countries.

II. Economics factors:

As a part of a business entity, the Jollibee needs to face many of economic variables outside its company or its company or its macro environment. Dealing with international sourcing for its material Jollibee should be aware of the global supply and currencies trade. There is one thing should know; Jollibee 's import raw material such as Potatoes, beef, chicken, vegetable due to the local market cannot provide in an abundant to meet the demand for its cost of

Moreover, it is not a significant macro environment variable. However, Jollibee should always be looking to competitors innovation and improvements regarding of integrating technology in managing its operation. Secure payment and ordering for its customers with free wi-fi internet, supply chain management system to control its supply technology. Technology makes a company more efficient it gives lots of beneficial way for its company, not only good for the company it brought happiness to customers then trust rate of the enterprise will get high levels, a company will get more