Joseph Walter: The Theory Of Social Information Processing Theory

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Social Information Processing theory)
By
Ravinandan Puri
August 15, 2014

Social Information Processing theory
The theory proposed by Joseph Walter is based on the proposition that computer-mediated communication (CMC) can be as effective, meaningful and impactful as face to face interactions. The theory suggests that while we don’t have the non-verbal cues at our disposal that we traditionally rely on to size up one another, make judgements about one another and to exchange information about who we are and how we behave; people adapt to the restrictions of the medium by not only looking for clues in the language that people use as they read messages from other people but they adapt their emotional and interpersonal expressions to the language that they have available. This exchange and accumulation of information takes place more slowly but is of the same quality if not better. In day to day interactions wherein people talk face to face, they tend to make judgments about each other through nonverbal hints, the body language , the tone of their voice with which they talk and the dressing style and outer experiences. In general the online interactions these instances do not interfere, only the factors of words and frequency of communication are the only things mater. The essence of the principle being that CMC users adapt to the verbal-only medium to express a level of relational communication whose quality is as good as face to face interactions. In fact within the

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