It has been widely discussed and criticised in recent years that franchises and their use of product placement within their films has had a large impact on the consumers. Although product placement within these films may not be as obvious to the viewer, then those featured in other types of films (see appendix), It seems that the volume and reoccurrence of the products being advertised can be classed as excessive. These films are also advertising bigger products such as cars and technology brands which appeal more widely to their audiences. One such film that received negative feedback for the excessive use of product placement in Jurassic World (2015)
Per an article featured on brandchannel.com Jurassic World has over 34 different products
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PRODUCT PLACEMENT!! Dun dun duhhh! Jesh it was so in your face it was ridiculous”. Tweet @lozabee (2015)
“Did anyone else see the long commercial for Starbucks, Coca-Cola, a Mercedes, and a Pandora bracelet because I also liked Jurassic World”. Tweet @jknit135 (2015)
The other film chosen for discussion within this genre is Transformers: Age of distinction. This film was also the centre of much debate relating to product placement, but for a different reason. Viewers, felt that the film did not contain enough placement for the size of its budget.
The film distributor faced a lawsuit after failing to feature a Chinese brand in the final cut of the movie. “Wulong Karst Tourism takes Paramount to court in a $27 million lawsuit this week, saying the studio failed to hold up its end of the deal. The state-backed Chinese company claims to have paid $750,000 to have its logo inserted into the movie and that never made it in”. Hooton
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In an article featured in the guardian newspaper journalist Steve Rose discussed this topic in relation to television and film and how Netflix and other influences have changed the advertising of products in recent years.
“One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. Per research, 90% of households with digital recording use it to skip ads”. Rose
Even though it lacked in the sense of logos, it is just a movie for entertainment purposes. In today’s world not all movies need to have logic to keep audiences amused. Any motion picture has its illogical aspects, otherwise they would be dull. This movie proves that with right amount of pathos and ethos, you can lure in a tremendous audience for years to
(CNN) Between the 60 minutes of broadcasted game time, various companies attempt to put their millions to use and to hopefully create a funny, interesting, and/or informative commercial. Their aim is to spark conversations and stay in
As the new year began, six flags had officially reached 50 years since it all began. Six Flags Magic Mountain had kept their promise of a new and exciting ride—one that people hadn't seen before. Having to advertise the new ride to the audience was a success for Six Flags; it caught much attention for the new ride and the promise they made about it. Six Flags has used different ways to get people's attention with the commercials they've made over the years. They use logos, pathos, ethos, and kairos in their commercials to make them interesting.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
Next thing you know you are watching videos on the new 2016 Ford truck that just came out, or something similar to that. Bottom line is electronic distractions can pull our attention away from something that is far more important than that AD. When
Some of the things in commercials could be useful and fun; for example, a birdhouse that sticks to your window in which you can see inside of. Although it may not be the most practical thing, it is a good experience for children to watch how birds live and build nests. Although a few commercial products could have benefits, many are useless items that will never be used. People that have trouble budgeting and controlling themselves would be more and more influenced to buy these useless items, and end up spending lots of money on products that they don’t even really want. This same philosophy goes for other forms of entertainment as well, such as buying many new CD’s and DVD’s.
Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
For example, in the commercial it says, “Every hour an animal is beaten or abused.” This fact is pretty straight forward and it gives you that sense of feeling that you could help what’s happening to these animals and eventually put a stop to it. Another fact that is presented is, “For only $18 a month you can rescue an animal and provide it with food and medical needs.” The logos in this commercial contributes a lot because it adds in some heartbreaking facts that it makes people want to help out. But this commercial should have incorporated more logos, such as statistics.
Being talked about in person and on social media. Because this commercial was so strange and funny it was not easily forgotten. Though there were so many other Super Bowl commercials this one really stands out among them all. PepsiCo really got creative on this one.
Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience.
Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.
In the commercial, the captain had to obtain a treasure hidden underwater. The hero, a diver, had to face many obstacles to reach it, and the commercial ended with a sunken ship almost crushing the hero, who determinedly uncovered the treasure and escaped. The connection between this commercial and the episode is striking; the audience, or the kids who watch Cartoon Network, are the same for both, and the episode’s lesson makes commercial more effective. Since the goal of the Lego Company is to make kids want to buy this set, they implement the values the kids just learned in Steven Universe to make a more convincing argument. The kids see the hero in the Lego commercial overcoming obstacles to achieve their goal and now know that they can also be heroes, even if they have flaws.
In spite of the fact that Disney is included in a wide range of commercial ventures, the industry it fits in with in this particular case is the film distribution industry. As a first stride to assessing Disney 's present situation in the business, we conducted the Porter 's 5 Forces Analysis demonstrated below. •Power of Buyers: The customers in the film distribution industry allude to theaters and retailers that help movies through showings, DVDs, Blu-ray, and so forth. Despite the fact that retailers and theatres settle on a definitive choice of which motion pictures they should to buy, because of the distributor’s size, brand acknowledgment, high client loyalty, bargaining power for retailers and theatres are limited. Client 's
This will entice consumers who watch the show to go buy that product since it was seen on TV. Another example of product placement is sponsoring university sports team. For example, many university sprit squads would be given a Vera Bradley bag that they would use to travel. This would be seen by young girls and want a bag they the dancers had. The next element is sales promotions.
In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers