KFC Marketing Mix

1070 Words5 Pages
KFC campany, or KFC, and also known as Kentucky Chicken. It is a fast food based in Louisville. KFC was found by Colonel Harland Sanders in 1952. Brand from 1997 when the company was spun off from Pepsico. He become a well-known personality throughout thousands of KFC restaurant or outlets worldwide. Quality, service and cleanliness stand for some point of view the most critical success factors to the KFC global success. Food, fun and festivity are the success and what is KFC all about. KFC sell fried chicken with the pieces, wraps, salads and sandwiches. In fact, KFC its primary focus on fried chicken, KFC also offers a line of roast chicken product, side dish or desserts.
The marketing mix is familiar accepted as the used and specification
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Promotion is the way to notify and teach the chosen target audience about the organization and its product. KFC promotion strategy is the logo itself. The logo features Colonel Harland Sanders that is the one of the best logo in the world has created its name as a standard in the market. The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one mind. Today the Colonel mind and heritage are reflected in KFC brand identify. There are several ways KFC promote its product. KFC find the most of the meanings and survival through promotions. Promotion is the main tool to produce all chicken lovers attention all towards to KFC. KFC using reminder advertisements which stimulates repeat purchases of its product. KFC found most of the meanings and survival through promotions. Promotion is the main tool to bring all chicken lovers attention towards KFC. Advertising is the most basic way for KFC to promote their food and products. KFC use 2% out of its profits on advertisement and use print media and most recently using internet advertisement marketing to promote their products. The advertising media relate newspaper, magazine, radio, television and etc. KFC innovate a new menu set for it easy to order and it save money. There have a special menu also is cheaper than regular. KFC also do institutional advertising to fresh requirement. All KFC outlets offer its customers with various forms of incentives matter to buy its chicken. Using a coupons which can obtain after spending a particular amount over the fixed time, customers can enjoy the profit of free meals, drinks, products or free add-ons. Over the years, KFC implement great recognized as a reputable brand fast food and global positioning and fix out with excellent
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