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Tourism Swot Analysis Essay

1469 Words6 Pages

OBJECTIVE: 1 To determine strength, weakness, opportunity and threat of Kachchh district as a tourist place. (SWOT Analysis)

This objective proposed to determine tourism potential of Kachchh with SWOT analysis.

The term SWOT is an acronym standing for strength ,weakness, opportunities, threats.
S- Strength is a comparative advantage our competitors. The competence, available resources, goodwill, supremacy and buyer/seller relationships are the examples of strength of a organization.
W- A weakness is a limitation or deficiency in resources, skills and capabilities that hamper effective information. Facilities, financial resources, management capabilities, marketing skills and brand image could be the causes of weakness
O- An opportunity is a major positive situation in the firms environment. Opportunity of a firm could represent improved buyer or supplier relationships, identification of a previously overlooked market segment, technological changes, changes in regulatory framework and changes in competitive circumstances, change in tourist demand and preference.etc
T- Adverse situation in the firm’s environment is a major threat to …show more content…

Because of the fragile structure of tourism sector it is necessary to apply this analysis. Ex, tourism destination are easily affected by environmental deterioration, over capacity, changes in touristic testes and preferences, appearance of new tourist destination and new tourism types, wars and terrorism attacks and in short period come into face with lack of demand, lack of demand will cause increasing of inactive capacity or closure of touristic establishment in the region.(Boz M et al..2007) According to (Schartz 2006) studying of SWOT analysis for a tourist destination ,answers can be searched to the following

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