SOHO Project Case Study: Zhang Xin

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Zhang Xin has a capability to handle the SOHO. Zhang Xin anticipating and forecasting events in the external environment that have the potential impact business performance. Since Zhang Xin set up their business SOHO and run the business with her husband in year 1995, both of them having a big project in Beijing and Hainan. Zhang Xin have a clearly vision on the SOHO project, Zhang Xin will set a vision is ability to imagine different and better condition and ways to achieve the project. Next, the abbreviation of the SOHO is “Small Office Home Office”. Most recent big project that develop by Zhang Xin and her husband that is Kainwai SOHO, this Kainwai SOHO involve a lot of development that include 18 residential towers, two office towers,…show more content…
Both of them just focus what they want to do. Why Zhang Xin have so much confidence to develop this Kainwai SOHO project? Because she has a core competence to build a middle class, in other way she has an experience to build on an expensive project. Example, (Commune by the Great Wall, which comprises 12 villas, each designed by a different Asian architect.) Furthermore, in monitoring Zhang Xin received an award that is from Venice Biennale, and she won the “bold personal initiative”. And this record is do not break by other people before, because she is the first non architect to won this price. Last but not least, some people asked Zhang Xin Does a big problem will hit her soon? Zhang Xin answers no, since she now target a most stable segment in the market, the ever growing middle class. She said “these groups of people do not care a lobby” they care broadband and also the location. In this case Zhang Xin is an effective leader, because she has a skill to finding and sustaining competitive advantage by building core competencies and selecting the right markets in which to compete. Zhang Xin has a conscientiousness personality dimension traits that is…show more content…
When she faces some difficulties she will try to solve the problem. And she will not try to find the solution from others, she will solve by herself. She is very independent because when she was 20 years old she tries to earn a Hong Kong passport and earn the money fly to British to complete her master degree. And she has won the scholarship. Zhang Xin is willing to bear suffering when she was a child. Zhang Xin have a traits of effective leaders that is high energy with determination, these traits is means that the leader have drive, hard work, stamina, persistence. Furthermore, the leader can tolerate stress well. Zhang Xin personality is very modest because when asked what car she drives, she modest replying: "Oh, it's a Lexus something, I don't know the number." Zhang Xin mention "Everyone dressed the same, ate the same; the difference between one person and another might be as small as how you put your hair back, or just the hair band itself. There was no class or wealth difference." Furthermore, Zhang Xin having a sociability or sensitivity, this means Zhang Xin having an inclination to seek out enjoyable social relationship, she more care about relationship and she will take care their employees, because she do not drive a luxury car and do not sit a business class flight even she have a lot of money. This prove that she
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