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Kajaria Cramics Case Study

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Twenty seven years ago, no one would have predicted the growth and persistence of Kajaria Ceramics. At that time, it was a vintage and decent start for a company which produced glazed and unglazed wall and floor tiles. The owners and workers have invested a lot of money, hard work and time which has made Kajaria Ceramics the largest manufacturer of ceramic/vitrified tiles in India. Kajaria’s growth in revenue from the past has been robust. Revenue have grown at a rate of 25 per cent from 2010 to 2014-15, outpacing several competitors in the same industry. All of this has been done because of the company’s capacity expansions and its acquisitions. Also, it has captured 51 per cent stake in a company in Andhra Pradesh and also acquired stake in many other small and unbranded tiles companies. In the coming years, if demand grows due to rate cuts and other policies and consumer sentiment and satisfaction turns positive, Kajaria’s market growth will increase continuously. …show more content…

Investors who looks for a long-term view and a safe return can continue to hold the stock of Kajaria Ceramics. This company is the leader in the well organised market of ceramic and vitrified tiles. Growing aspirations of customers and satisfaction of consumers and needs of the middle class and the increasing disposable income of people should led demand for the tiles

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