Kakanin In The Philippines

ENHANCEMENT AND MARKETABILITY OF CHOCO SINUKMANI

IN SAN PABLO CITY

A Research Proposal

Presented to

The Faculty of Business Management and Accountancy

Laguna State Polytechnic University

San Pablo City Campus

San Pablo City

In Partial Fulfillment

Of the Requirements for the Degree

Bachelor of Science in Business Administration

Major in Financial Management

ALEGA, MARIA ISABEL G.

ANDAL, SARAH JANE C.

PEÑAREDONDO, PRINCESS ARA D.

March, 2015

RATIONALE There are a lot of foods served here in the Philippines, but if there’s a Filipino food that we can call our own, it is kakanin. It has been a part of Philippine cuisine many centuries has passed.

Nowadays, fast food chains, unhealthy food and snacks are highly patronized,

It is more exciting and interesting food culture and new food experience.

BACKGROUND OF THE STUDY Kakanin is common delicacy among Filipinos. The word kakanin is derived from two Tagalog words “kain” means to eat and “kanin” which means rice that was the main ingredient of the product. One such delicacy is the sinukmani, a Filipino rice cake made from glutinous rice flour, coconut milk, and brown sugar. Traditionally, this delicious rice cake is placed over banana leaves in a bilao and garnished with latik on top. Other variations of sinukmani will have custard like topping or “matamis na bao” (caramel like topping) instead of latik.

Sinukmani is a special delicacy. It is best eaten as a merienda, each slice on a piece of banana leaf, and served with a strong cup of kapeng barako. Or it can also be taken as a desert to top a rich meal during fiestas and other festivities.

It is a favorite particularly during weddings not only because of its taste but also because of what it signifies. It is sticky for unity and a strong, binding relationship. It is sweet for sweetness in a

By having a unique distinction which is chocolate flavored sinukmani that was first made here in San Pablo City and providing the health benefits of the product to the customers.

PRODUCT STORAGE

The finished product would be kept inside a glass cabinet to maintain the cleanliness of the product. It can be also stored inside the refrigerator to maintain the freshness of the product.

PACKAGING OF THE PRODUCT

The S.I Choco-Sinukmani will be placed in a bilao for orders and to the product that is selling per piece it will be packed in a plastic with a base of banana leaves for convenient way of serving the product. And for pasalubong, it will be distributed in plastic boxes. The packaging has a label including the name of the product, the firm and the contact numbers.

PLACE STRATEGY

The plant location shall be located at Lake View Subdivision, Barangay Concepcion, San Pablo City. As a home-based made product, the plant location will also serve as the business office area which will cater to business related transactions or they can transact through land line and