Essay On Fruit Juice
1.1 Introduction Kantipur Fresh Fruits and Juice (KFFJ) is a popular real business market that sells fresh and nutritious fruits and juice. It started its operation in early 2001 in Kathmandu, Nepal. KFFJ, because of its good performance, is able to increase its branches around nation simultaneously. This company prefers to purchase fresh fruits that are wash, sort and sanitize them before sending them to press to get the juice and bottle it. KFFJ produces many flavors of fruits and vegetables drink. Those products are sold through its branches and major supermarkets like Bhatbhateni, Big Mart, CG Mart etc. KFFJ began to suffer from Dark Age because of traditional based technology. So, it attempts to raise revenue by introducing latest technology …show more content…
According to the codex General Standard for fruit juices and Nectars, "Fruit juices have essential physical, chemical, organoleptical and nutritional characteristics of the fruit from which it comes" (Codex STAN 247-2005). It is obvious freshly squeezed juices from fruits i.e. orange, lemons, mangoes are excellent sources of nutrients like vitamins and minerals, antioxidants and so on. Fruits help to cleanse the body, especially those with high acid levels. Thus KFFJ put in front quality and rich flavor fruits and juice to …show more content…
To investigate market potential for an e-commerce opportunity of selling fresh fruits and juice products in the local area, including delivery service. 5.2 Market Analysis The different aspects like the type of market, size of the market, customer base, competition etc. should be considered to determine the market potential. • Type of market KFFJ is a juice industry whose mission is "Fresh juice and Healthy life" is a fast-moving consumer goods market, selling products of at low value KFFJ has large number of potential buyers and many competitors like Red Bull, Rio etc, which creates a competitive market where a single seller or buyer can 't affect market prices. • Market size Market size can be determined as a number of buyers in the market multiplied by quantity purchased by an average buyer in the market per year multiplied by price of average unit. KFFJ determine market size by the help of previous report and present year report of customer
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