Case Study: Private Karaoke Rooms
Private Karaoke Rooms
A removable CD containing the materials
P4
Our Story
The PlugIN group was founded by Anat and Oded Golan, who spent four years in Japan. Over those years, they had explored the very elaborate and popular Karaoke culture in Japan and East Asia, where everyday friends and businessmen gather in private Karaoke rooms to sing along to their favorite tunes as part of a musical, cultural, personal and social experience.
So, the Golan’s thought: what is big in Japan, can be huge with the western audience, which turned out to be a smashing success story with a large scale of innovative and lively entertainment complexes, which are located in key locations. Each complex, ranging in size from 800 to 1,250 square meters hosting
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Basically, everyone.
This vision is incorporated in every corner of each branch:
Choosing between private Karaoke rooms of various sizes - suitable for special occasions, private and business events.
A wide selection of songs - over 40,000 playback tracks, and the list keeps growing every week.
Advanced technology - allowing the addition of live music channels photographing parts of the event via an easy and user friendly interface.
A rich and diversified bar and food menu - including a kosher and vegetarian menu (some vegan friendly items).
A unique interior design by renowned designer Yaron Tal, inspired by different musical styles.
P6
Our Personality
Our motto is to always look at the bright side of life and celebrate it!
How do we do that? We keep ourselves informed and connected to innovation, the rhythm of our environment, trends, and yet, we never forget the roots from which we grew - warm hospitality, a sense of togetherness and good
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Fun
- We work relentlessly so that our customers can focus on one thing only - leave the daily hassles outside of PlugIN, connect to the experience, the music, the atmosphere, and rhythm and enjoy a few hours of high-quality escapism.
Versatility
- PlugIN is a place for everyone, every day of the year, for every event, large or small, every mood and every state of mind, if it’s with family, friends or colleagues, celebrating the most exciting moments in life or just an evening of fun, it's always here for your entertainment. Design language
P11
The brand’s color will be used in texts (titles, running text, legal notes and more), grid
and in color rectangles that are used as a background for the text.
P13 (Do not omit any elements of the logo) (Do not name letters’ color with the same color) (Logo size can not decline from 10% of the format’s size) (Do not alter the design of the logo and the ratio between the various
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