Karl Benz Swot Analysis

INDUSTRY OVERVIEW

In the late 19th century, a couple of people were designing and building what would become the world’s first ever motor car. Karl Benz is widely regarded as the inventor of the first automobile powered by an internal combustion engine. Other contemporaries like Gottlieb Daimler and Wilhem Maybach, who were both lifelong partners were also working on similar prototypes without the knowledge of what the other person was doing. However, Karl Benz received a patent for his work first in 1879, thereby he became the first inventor of the automobile. It is from these humble origins that automobiles powered by internal combustion engines started off. But the credit for the mass production of automobile goes to the Americans, wherein

In 1903, Samuel John Green of Simpson & Co, Madras, built India’s first steam car and caused a sensation on the roads of the city. And later on, in 1928, General Motors India Ltd commenced assembling trucks and cars in its factory in Bombay, the first car assembled in India rolling off the assembly line on December 4th. Two years later, Ford Motor Co of India Ltd commenced assembly of automobiles in Madras, and the next year in Bombay and Calcutta. And in 1936, Addison & Co Ltd commenced assembly of cars and trucks in Madras. (Durgesh Agnihotri,

Even in the 2008-09 down turn there were no such prolonged periods of low growth rates. This was and is continuing to be a worrying time for the automobile industry and high inflation & interest rates coupled with low consumer sentiments and insecurity over jobs are affecting demand for cars. According to R.C. Bhargava, chairman of market leader Maruti Suzuki, "The industry, like the rest of the economy, has slowed down very substantially. Everything has slowed down by two to three years," Bhargava said. "Everybody has to consolidate their operations, look how to manage with less, do more with less. This recessionary period will force people to be more