Karl Benz Case Study

2163 Words9 Pages
INDUSTRY OVERVIEW

In the late 19th century, a couple of people were designing and building what would become the world’s first ever motor car. Karl Benz is widely regarded as the inventor of the first automobile powered by an internal combustion engine. Other contemporaries like Gottlieb Daimler and Wilhem Maybach, who were both lifelong partners were also working on similar prototypes without the knowledge of what the other person was doing. However, Karl Benz received a patent for his work first in 1879, thereby he became the first inventor of the automobile. It is from these humble origins that automobiles powered by internal combustion engines started off. But the credit for the mass production of automobile goes to the Americans, wherein Ford, General Motors and Chrysler emerged as the ‘Big Three’ auto companies in USA by the late 1920s.
The Ford Motor Company outpaced their rivals by mixing state-of-the-art design with moderate price. In an article by the Cycle and Automobile Trade Journal, they called the four-cylinder, fifteen-horsepower, $600 Ford Model N (1906-1907) as “the very first instance of a low-cost motorcar driven by a gas engine having cylinders enough to give the
…show more content…
Even in the 2008-09 down turn there were no such prolonged periods of low growth rates. This was and is continuing to be a worrying time for the automobile industry and high inflation & interest rates coupled with low consumer sentiments and insecurity over jobs are affecting demand for cars. According to R.C. Bhargava, chairman of market leader Maruti Suzuki, "The industry, like the rest of the economy, has slowed down very substantially. Everything has slowed down by two to three years," Bhargava said. "Everybody has to consolidate their operations, look how to manage with less, do more with less. This recessionary period will force people to be more

More about Karl Benz Case Study

Open Document