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Karla Porter's Five Forces

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This assignment intendeds to carry out a macro environment and industrial analysis of Cuadrilla in order to choose the best strategic option for the company. Firstly, it is essential to apply Porter five forces in order to assess fracking industry. This will be followed by PESTLE and SWOT analysis. After evaluation of options, a suitable strategy for Cuadrilla will be selected. Finally, it is important to address the ways Cuadrilla can implement the selected

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