Kazzo Cakes needs to understand its different level of strategies to identify its goals and values which can be presented in a hierarchy format as below,
According to the given case of Kazzo Cakes Company, it does need to have a clearly defined goals and values to success the business and achieve the appropriate objectives of the company. Following strategy levels should be followed and understood clearly to identify their goals and values, which we can explained briefly as below,
Sunny Maharjan, student ref.no: 4914
1. Corporate level
This strategy level seeks to determine what businesses a company should be in or wants to be in. Corporate strategy level determines the direction that the organization is going and the roles
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The Kazzo Cakes’ overall corporate aim is to make profit through selling the best cake in the competitive market, for which it exists.
Because of a secret ingredient which gives an unusual and distinct taste, the company succeeded to deliver its cakes to a number of retail shops. The company has decided to enlarge their business area by increasing the size of its network of partner outlets. So the company needs to decide how business units are to be governed to achieve its corporate level goals, which we will discuss in brief in the second level of strategy to identify the organisation goals and values.
We can represents the Corporate level goals and values in following diagram which may clear more regarding the relevant areas of corporate level
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3. Functional or Departmental level
Sunny Maharjan, student ref.no: 4914
The main aim of this level is to set goals to support the business strategy. These could be manufacturing, marketing, human resources, research and development and finance.
The Kazzo Cakes Company has to determine its different functional goals to achieve the main corporate goal of the organisation. As this company suddenly aimed to expand their footprint in the market of cakes shop, it may have following functional goals to achieve to support their main objective of the company. Those could be recognised as below: o Provide information on resources and capabilities on which the higher level strategies can be based o Make an action plan for the different units of organisation and evaluate after its accomplishment for the strategy to succeed o Hire and place the required staff in the specific position to fulfil the particular goal which may be significant to expand the footprint in cake
Performance objectives? Strategies? Action Steps for
Coulombe didn’t have a long term strategy in mind. According to the case study only after the arrival of John Shields TJ pursued the idea of expanding the markets and not playing the niche supermarket offering their tailored service in California. The previous sections already demonstrated how the internal resource, in this case the loyal customers insisted on the growth strategy and helped the management to open their eyes for better and more consistent strategies. The major stakeholders customers admired every opening of the New shop of TJ either creating fan pages and or by cueing for every newly opening
Strategies a. CEO and department directors develop the vision and mission statement b. CEO and department director inform staff of the vision and mission statement Organization Objective 2 Define the levels of
Chouaib Elhajjaji Written assignment 3:“Corporate Culture at Herschend Family Entertainment” pages 318 – 320 (Questions 1-5) Due Date : Wednesday 25 November , 2015 GRADE_________________ 1-The characteristics of corporate culture elaborated in this chapter were the following. Corporate culture is shared, a provider of guidance, a provider of meaning in the organization, top heavy, a constellation of values, a dynamic constellation of values, organic, inclusive of life values. Choose three of these characteristics and show how the culture Manby promotes at Herschend Family Entertainment relates with each one.
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
Strategic purpose is something needed, because this allows the performance management to meet the organizational needs of revenue, or direct competition with their competitors. Administration purpose this allows the company to make important administrative decisions. Without and effective system, making salary, promotion, and retention decisions would be very hard. Finally, the three general purpose would be developmental purpose.
Strategy is primarily people for setting and implementing strategy and monitoring performance. The primary role is to fit with all other forces. Structure basic design on how our people are organized to do our job. This let us know how centralized are you.
The goals created for the organization have to be aligned with the strategic goals and overall mission of the entire organization.
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
The strategies can be business level or corporate strategies. The business level strategies are the actions taken by an organization so as to have an advantage in a single market (Johnson & Scholes 2002). The corporate strategies are actions focused on gaining an advantage in multiple markets or industries. The strategic choice that an organization takes normally depends on the attractiveness of the industry and also its competitive position (Johnson & Scholes 2002). Thus, Wells Fargo applies the corporate strategy as the company has focused its operations in the banking industry.
L.L. Bean. Inc Item Forecasting and Inventory Management Executive Summary L.L.Bean, Inc. has been a trusted source for quality apparel, reliable outdoor equipment and expert advice for over 100 years. Founded in 1912 by Leon Leonwood Bean, the company began as one-man operation. With L. L.'s firm belief in keeping customers satisfied as a guiding principle, the company eventually grew to a global organization with annual sales of $1.56 billion. The company headquarters are in Freeport, Maine, just down the road from the original store.
Understand the organisations goals and overall viewpoint. Whilst working, planning, creating and developing new ideas, plans and activities knowing what the organisations objective is will definitely provide aid in the direction for which you should be guiding employees. It is not enough to just know what those company objective is, but you should also emphasise and encourage those goals so that they are made visible and achievable by all. 3. A clear plan, one that is both strategic as well as operational.
Moreover, the definition of this goal helps management of Target to take decisions local and global focus their energies and resources on the critical aspects that determine the overall result. The basic principles of TOC could help Target in supporting elements which contribute to improving managerial reasoning in the management of processes and interactions among resources, activities and people of company. Finally, it is valuable to identify the impediments that affect the achievement of the result that Target aims to achieve system (constraints). In particular, it is necessary to know whether the constraints are internal (in the process, resources, policies), or if external (the supplier market, the buyer 's market).
MGT 657 STRATEGIC MANAGEMENT MICHAEL PORTER’S FIVE GENERIC STRATEGIES PREPARED FOR: MRS. AINIE HAIRIANIE ALUWI PREPARED BY:
Strategy also defines what kind of resources we need to achieve the goals set by the