Keellogg Company Case Study: Kellogg Co.

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The world’s biggest producers of cereals Kellogg Co. announced that the profits of the company fell to 16 percent as the sales of the cereal started to slack (Jennifer Bowman, 2014). Kellogg is an organization which provides cereals containing variety of nutrition for a quick breakfast for consumers. They have produced many types of cereals such as Special K, Corn Flakes and Rise Krispies to target different markets. The reason for the drop of sales was predicted to be the influence in environmental initiatives. Kellogg started losing the top position of sales by their competitors which produced healthier option for breakfast. In order for Kellogg to get back into the business they need to carry out further research in external initiatives.…show more content…
Kellogg is trying to expand their marketing strategies to attract older age groups (Nate Wooley, 2013). According to the research global population is increasing as people are aware of healthy eating and high medical standards (Lee and Mason, 2010). If Kellogg succeeds in expanding its market towards the older age group they would have large amount of sales due to an increase in aging population. By producing Special K as their new marketing strategy they reduced sugar and added healthy nutrition such as omega-3 fatty acids which helps prevention from heart disease. Cereals produced by Kellogg were mostly wanted by children because it can be easily consumed without any assistance from parents, the benefits from drinking milk and the sweet taste which all the children are craving for. By producing Special K parents can stop worrying about their child consuming too much sugar and instead taking in more of the healthy nutrition which would help prevent children from diabetes and obesity. Kellogg products are usually consumed during breakfast; to gain back their sales they need precise market research of the current breakfast habits in order for them to get back into the

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