Sap Cloud Case

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1. What was the need for adopting cloud?
The company keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be most the most effective. Kellogg had been using a traditional relational database on premises for data analysis and modeling, but by 2013, that solution was no longer keeping up with the pace of demand. Each day, Kellogg needed to run dozens of complex data simulations on things like TV ad spend, digital marketing, coupon campaigns and other promotions, sales commissions, display and shelving costs—but its system only had the capacity to run just one simulation a day. It was clear that Kellogg needed to move away from its traditional
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• Amazon Web Services (AWS) offered a fully SAP-certified HANA environment on a public cloud platform.
• The company is now running the SAP Accelerated Trade Promotion Management (TPM) solution, powered by SAP HANA and leveraging multiple AWS instance types for both the SAP application and HANA database layers.
• These Amazon Elastic Compute Cloud (Amazon EC2) instances process 16 TB of sales data weekly from promotions in the US, modeling dozens of data simulations a day.
• The company also uses Amazon Virtual Private Cloud (Amazon VPC), which is connected directly to the Kellogg data centers to allow access to SAP TPM directly for employees who are on the company network.
• Amazon Simple Storage Service (Amazon S3) is used for data backups, including HANA, and Amazon Elastic Block Store (Amazon EBS) provisioned IOPS (P-IOPS) volumes for storage.
• The company logs events using AWS Identity and Access Management (AWS IAM).
• Kellogg uses Amazon CloudWatch for monitoring, which helps the company allocate costs to each department based on their individual infrastructure
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Discuss the controls and countermeasures taken by the company.
Following are some measures that have been taken to address security while deploying SAP HANA:
• Interdependent controls in the areas of network and communication security, authentication and authorization, data encryption and auditing and logging.
• Secure configuration of the SUSE platform.
• Measures to control cross-border data flows, virtualized operating systems and virtual private clouds.
9. Who are the competitors?
The key competitors include:
• Quaker
• Post
• General Mills
• Torto
• Tilo
• Uncle Sam
• Nestle Ltd.
• Cadbury
• Familia
10. Suggest improvements and additions that you feel would help the company.
• Security is one of the major areas that the company can improve in future.
• Significant investments must be made to improve the security aspects concerning SAP HANA.


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