Case Study Of Kellogg's Marketing Strategies
a- Marketing is managing customer relationships. Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Marketing is the process by which companies create value for customers and build strong customer relationships in return b- Marketing management wants to design strategies that will build profitable relationships with target consumers. Different philosophies are:
The production philosophy: holds that consumers will favor products that are available and highly affordable. Therefore management should always focus on improving production and distribution efficiency. This concept is one of the oldest orientations that’s guide sellers.
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Today, over a hundred years since it was first founded, the Kellogg Company still upholds his original values. The company is the world’s leading producer of cereals and a market leader in health and nutrition. Kellogg’s was one of the first companies to print nutrition labels on its packaging and, in 2007, was amongst the first companies to print Guideline Daily Amounts (GDA) on its products to inform the public about the food they are eating. This has helped the company to engage with a market more concerned with healthy living
Question3 Marketing mix made up of factors under its control product, price, place, and promotion (the four Ps). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control.
Kellogg’s balances the 4Ps by Offering a wide range of popular products and regularly introducing exciting new products to the market – Product Pricing its products to ensure that customers receive the best possible product for their money – Price Help ensuring its
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They have worldwide ingredient product sourcing and modern factories. They also have experienced marketing and selling subsidiaries in every part of the world with very good contacts with supermarkets and other food chain distributors of their products. They also have a strong brand name, good quality products and a range that is tailored for individual countries. What this means for a company thinking of challenging Kellogg's is that the competitive advantage of Kellogg's is very substantial indeed and it's going to be tough to make headway against such a company. For the purposes of our case, we're going to focus on the European part of the world wide breakfast cereal market. And we're starting with the late 2012s when Heinz was examining whether it would enter the
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