Kellogg's Marketing Mix Analysis

To build a successful business, effective marketing mix is a useful key to ensure that the products or services match the consumer’s needs and outperform its competitors. First, what is the marketing mix? Marketing mix is “a set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market” (Kotler and Armstrong, 2010). A good marketing mix starts with putting the right product in the right place, at the right price and at the right time (James, no date). Marketing mix is the combination of the elements of marketing and plays an important role to promote products and services in the market (Randy ,2014). Besides, McCarthy (1960) identified four important ingredients of the marketing

The demographic of Kellogg’s presented around age 4 and older. Kellogg’s targets different groups of consumers who want to embark on a healthy way of life through continuous innovation and revitalisation their products during product life cycle. For example, Special K® is targeted at women aim to feed people with healthy food that would inspire them to lose weight. Another example would be Kellogg’s Rice Kripsies: they target this product at children as a fun cereal that “snap crackle & pops” to catch the kid’s interest (Kellogg

From case studies, Kellogg’s created a CN restaurant that invited consumers to taste free new products and leave feedback as competition through the use of social media channel (Facebook and Twitter). Due to the promotional campaign Kellogg’s successfully increase the number of customers and more understand about customer’s tastes. From the promotional activity has shown that social media is the effective method to establish company’s reputation. Kellogg’s is good at using advertising and promotions which including TV, cinema, sampling and others to make their product known throughout the country and attract different market of