Kellogg's Special K Snack Case Study

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Introduction to the Company: Kellogg’s Special K snack bars is a nitrous snacks produced by Kellogg’s company. Kellogg’s company is a multinational American company that manufactures food. The company’s headquarter is located in Battle Creek in the state of Michigan in the United State of America. The company vision is “To enrich and delight the world through foods and brands that matter” (Kellogg’s, 2014) and its purpose is “Nourishing families so they can flourish and thrive” (Kellogg, 2014). This vision and purpose can be seen in Special K Snack bars as it’s provide a tasteful bars with a healthy bundle of protein and fiber. Kellogg’s has many brands and products under it, they have more than thirty brands that’s operates under it like Special K and Pop Tarts. Under those brands Kellogg’s manufactures many products like Cereals, Snack Bars, Beverages, Crackers, Fruit Flavored Snacks, Toaster Pastries and Warm Breakfasts. Special K has 3 types of snack bars which are: Cereal Bars, Protein Meal Bars, Nutrition Bars and Protein Granola Bars. This assignment is going to focus on Special K Nutrition Bars. The company’s official website is http://www.kelloggcompany.com/en_US/home.html which contains all the information about the company, their products, nutrition’s, offers and promotions, and corporate responsibilities that the company does to its community. Kellogg’s company also have an official website for the Special K Products http://www.specialk.com/en_us/home-page.html

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