Coverpage INDEX COMPANY PROFILE COMPANY PROFILE: Introduction Kellogg’s is a multinational food production company headquartered in Michigan, United States that manufactures cereals, snacks and frozen foods. It is spread over 180 countries in North America, Latin & South America, Europe & the Middle East, Africa, Asia, and Oceania. The company divides its market into six key segments. The core segment is thebreakfast cereals. Other segments include 'Simply Wholesome ' products such as Kashi Muesli, shape Management products such as Special K and 'Inner Health ' lines, brand preferred by children such as Frosties, Chocos, etc.
Its product portfolio includes the core Pringles potato crisps in a canister, product line extensions that features different compositions and flavors and Pringles ‘Stix’, a recently introduced cracker Stick”. (DIAMOND, 2015) Moreover, Pringles has highest sales in “United States, United Kingdom and Germany”. (DIAMOND, 2015) Major competitors of Pringles are Lays, Doritos and other brands that manufacture and sell potato chips. Kellogg currently owns Pringles. “Kellogg Company (also Kellogg 's, Kellogg, and Kellogg 's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
BALANCING THE MARKETING MIX THROUGH CREATIVE AND INNOVATIVE STRATEGIES OF KELLOGG INTRODUCTION Kellogg is a well-known cereal brand nowadays, which have the top-leading product called “Corn Flakes”. It takes a century from 1898 until now for W. K. Kellogg and his brother, Dr. John Harvey Kellogg, to arrange this company. The “Corn Flakes” was introduced to society in addition of opening the Battle Creek Toasted Corn Flake Company, the first factory of Kellogg’s. The company has their own vision not only to gain profit but also to help people (customer) improve their health. Due to their vision, it influenced public perception of their company, and it brings them up to be the market leader throughout the United Kingdom.
Introduction to the Company: Kellogg’s Special K snack bars is a nitrous snacks produced by Kellogg’s company. Kellogg’s company is a multinational American company that manufactures food. The company’s headquarter is located in Battle Creek in the state of Michigan in the United State of America. The company vision is “To enrich and delight the world through foods and brands that matter” (Kellogg’s, 2014) and its purpose is “Nourishing families so they can flourish and thrive” (Kellogg, 2014). This vision and purpose can be seen in Special K Snack bars as it’s provide a tasteful bars with a healthy bundle of protein and fiber.
Kellogg’s Introduction Kellogg’s is a food processing industry which was found in February 19, 1906 in Battle Creek, Michigan, U.S. The founder of this company was Will Keith Kellogg. At that time the company produced and marketed the hugely successful Kellogg’s toasted corn. Now, Kellogg’s products are manufactured in 18 different countries and marketed over 180 countries and it is the second largest snack food company in the whole world. Vision statement “To enrich and delight the world through foods and brands that matter.” Mission statement Kellogg’s have a set of values rather than a mission statement.
JBC Food Corporation JBC is mainly engaged in the production of snacks like nuts, mixed nuts, watermelon seeds, squash seeds and confectionary products. The company has been exporting some of its products to other countries particularly the USA, Canada and Saudi Arabia. The foremost brands the company produces include Dingdong Mixed Nuts, Happy Nuts, Chikito Cracker Nuts, Sinbad, Captain Sid, Dragon Sid, Hi-Ho Crunchy Nuts, Jackpot and Milkee Polvoron. JBC is presently a member of the Institute of Food Technologists and of the Snack Food Association (SFA). Suncrest Foods Incorporated In 1995, the strong potential of cake snacks in the local market inspired the birth of Suncrest Foods Incorporated (SFI).
For example, the manufacturing of LACTOGEN began in 1921 in the same year a beverage containing wheat flour was marketed under the brand name MILO. In 1938, NESCAFÉ the world 's first instant coffee was introduced. In 1947, the MAGGI Company manufacturer of soups and bouillon invented by Julius Maggi merged with Nestlé. Furthermore, Nestlé continued to expand through the years with some major acquisitions and today Nestle Company still adheres to its founder 's beliefs and principles. Therefore, very much people-oriented, and committed to understanding its consumers ' needs throughout the world in order to provide the best products for their lives.
Corn products continue to be dominant even in today’s awareness era. Despite the growing information about corn and its advantages and disadvantages, corn products appear in many common household items. One such product is cornstarch. Cornstarch is a complex carbohydrate made from the endosperm of the corn kernel. Its main use is a thickener agent for many recipes.
The marketing mix comprises 4Ps; Product, Place, Price and Promotion. But the creation of extended elements People, Processes and Physical Evidence has added a new dimension in the marketing mix (Cheverton, 2006). Product SAYA Foods is related to the food processing industry and manufactures various types of cereals and food products (Michman et al., 2003). Awareness in living a healthier lifestyle has resulted in many of its products. The current ranges of products are: • SAYA Chocolatey Cereals • SAYA Honey Nut Shredded Wheat • SAYA Coco Shreddies • SAYA Honey Shreddies • SAYA Nesquik
Established in 2000, Masan Consumer manufactures and distributes a variety of food and beverage products, including soy sauce, fish sauce, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, and bottled beverages under a variety of brand names. The company recognised the large potential of rural markets, which account for about 70 percent of Vietnam’s population. Masan currently holds a dominant role in the packaged food industry with top positions in sauces, noodles and dried processed food in rural Vietnam. Umbrella brand strategy makes Masan achieve a broad range of consumer groups and penetrate related segments. Each of their main product lines has premium brands (Vinacafe, Chin-su, Omachi) and favourable brands